Consumer reviews are very valuable, both for the sites displaying them and the customers using them to help with their purchase decisions.
However, the credibility of reviews has come under attack over the past couple of years, with lots of examples there are plenty of examples of brands that have been caught out.
As it stands, online customers tend to trust reviews more than most sources, except recommendations from family and friends, but that could change.
Reevoo has just published a plea to Amazon, asking for the online retail giant to ditch all but its verified reviews.
So, should Amazon heed this plea?
Nobody outside of the organisation seems to think this is a good idea, but Nominet is going ahead with the .uk domains anyway.
As we have reported before, the plan for the new domains will force many online businesses to grab extra domains, thereby paying extra renewal fees and more.
There are no convincing benefits for online businesses, though Nominet and its members look set to profit from the move.
No matter though, as Nominet has announced that the new domains will be rolled out from summer 2014.
Poorly placed ads are spoiling the internet for millions of UK consumers, with 87% saying these messages regularly get in the way of what they are trying to view online.
The survey of 1,900 UK web users was sponsored by AdPlus, a browser plugin which allows customers to only see ads from brands and markets that interest them.
Obviously there is an agenda here, but it's hard to deny that ads can be intrusive and annoying, and I do wonder whether such plugins and ad blockers are just the natural response to bad UX.
On the other hand, publishers offering free content need to pay the bills somehow, and perhaps more web users need to understand that.
I like Hamleys. Unlike supermarket-style toy stores, it offers a special experience for kids and adults alike, and reminds me of the days before brands like Toys R Us dominated the market.
In fact, as I've discussed often with Chris Lake, such a well-loved brand, known for quality and great in-store experience, should be able to thrive online, especially at this time of year.
Indeed, It appears that it is doing well offline. It's expanding, but I don't think it's making the most of digital.
This post takes a close look at the site, and the general impression is that it hasn't kept with with the growth of ecommerce over the past few years.
Google is constantly testing and tweaking its search results pages and presentation of ads, with the aim of better UX and of course, monetising its pages more effectively.
The two are not mutually exclusive, as the better the user experience, the more people are likely to use it and therefore attract advertisers and clicks.
Dr Peter J Meyers, Marketing Scientist at Moz, has been keeping tabs on tests carried out by Google, and he has some very interesting predictions of what the SERPs will look like next year.
His article on Moz.com looks at a number of changes, including the knowledge graph and greater use of boxed results, but I'll be focusing on changes to the appearance and placement of PPC ads.
With 'new' disciplines like content marketing emerging all the time, as well as lots mergers and takeovers, the digital agency landscape is complex and ever-changing.
This is shown by the starchart below, put together by Jack Hagley for Neil's Recruitment. It's also a canny piece of content marketing.
You can see the chart below, and it's also worth checking out our Top 100 Digital Agencies report, a guide to the top agencies, with info on income, services and more.
With the growth of mobile, and the increasing use of local factors by Google in desktop searches, ranking for searches in their locality is ever more important for businesses.
This is something that can benefit businesses small and large, and some of the techniques for improving rankings are very simple, and cost nothing.
For example, just creating a Google + Local listing for your business will greatly improve your search visibility, especially if your local competitors haven't figured this out yet.
Here, I've outlined why local search is so important, and asked a couple of search experts for their tips...
Marketing Week is carrying out a marketing salary survey to gauge how the industry is paying its workers and keeping them happy.
The results from last year's survey found that budgets were squeezed, with 26% of marketers not receiving a pay increase in 2012, while 34% had rises of less than 3%.
This year's survey seeks to determine if the relatively improved economy has had an impact on salaries.
Yes, it's a bit late for any substantial changes to be made to websites before Christmas, but there is still time to make a few tweaks.
With this in mind, I've asked a number of ecommerce and UX experts for their views on the best strategy for the Christmas season.
Topics include last minute changes that could aid conversions, the importance of mobile, and how retailers can sell right up to Christmas.
The Christmas-themed emails have just begun to arrive in my inbox, so what better time to gather some email marketing tips?
I've been asking a number of email marketing experts about the best tactics for the Xmas shopping season.
Topics include how often to send emails, the importance of mobile, and email creative this Christmas...