Having worked almost exclusively with retail websites for the last four years, I’ve spent a lot of time analysing data for different channels and trying to attribute value to specific marketing campaigns and projects.
Whilst doing this I’ve found a number of fairly obvious (only when you really think about it) potential threats to everyday attribution that I wanted to share.
Duplicate content has been causing major issues for online retailers for many years, primarily due to the negative impact it has on search engine rankings.
Due to the size and complexity of online retail websites, there are far more areas that need to be addressed and monitored in order to eliminate duplicate content issues.
Here are nine potential causes of duplicate content, along with resolutions to help you overcome them.