Posts tagged with 'Ad Impact'
advertising is currently suffering from growing pains. Online marketers are digging themselves out of the click-through ghetto, but the best way to measure the effectiveness of display ads online is still unclear.
This week, web measurement firm Compete launched a new service called Ad Impact that tracks what users do after being exposed to online ads.
It gets to a point about the impact of display advertising: if click-through rates aren't working to measure their effectiveness, what will?