Google generates billions of dollars in revenue every quarter, and big
brands are known to be some of the most prolific spenders.
But just how much are specific brands spending? That's not information
that Google has publicly disclosed before, but AdAge claims to have
obtained a document detailing just how much major brands spent in June.
an unloved and rather under-used feature of AdWords, the Google Display
Network (GDN) has become the world’s number one ad network, reaching
more than 80% of internet users worldwide.
So is it time to give the GDN
Google is giving tutorials on how best to use the DoubleClick Ad Planner in a move to increase AdWords advertisers use of the content network.
The launch of Google's latest video tutorial may seem to be a push for increased spending on the content network, but additional help with targeting
the right audience through this tool could prove valuable to both
Google has announced changes to the way in which it deals with trademarks and Google AdWords at a press conference this morning.
In a move which brings the UK in line with its US policy, advertisers will now be able to include trademarked words and phrases in their Google ads without the trademark owners permission.
Are Google's best days behind it? The company may be one of the most recognized brands on the internet, and one of the most important technology companies in the world, but Google isn't quite growing like a weed anymore.
That gives analysts and pundits plenty of ammunition to ask whether Google's future is less bright than its past. Fortune is the latest publication to promote the notion that "the search party is over" for the Mountain View search giant.
Google is the internet's 800 pound gorilla when it comes to advertising, but that doesn't mean that it has exploited all of the areas for growth potential. A significant one: small, local businesses.
While many small businesses use AdWords, or have given it a spin, even more aren't using it. There are plenty of reasons why. Many small business owners find paid search challenging to set up and manage, and if not set up and managed properly, campaigns can be very costly and ineffective. One costly, ineffective campaign can potentially cost Google a customer for life.
Digital advertising is the best thing that ever happened to advertising
industry, right? Not so according to Frederic Filloux in a piece that
was published by the Washington Post this weekend.
Filloux cites two major problems: poor design, and the process by which
online ads are bought and sold. With the former, he points to the
popularity of ad blockers as evidence that online ads generally "act as
repellents to readers." With the latter, Filloux notes that "most
technology aspects of the advertising business have slipped out of the
hands of those who were supposed to own them."
Private sales and group buying are two of the hottest trends in ecommerce today, and two of the hottest companies in these markets are Gilt Groupe and Groupon.
Yesterday, my colleague Meghan Keane wrote about how companies like Gilt Groupe and Groupon were largely avoiding SEO. Somewhat interestingly, however, they're not avoiding paid search.
After years of speculation, Twitter recently launched an advertising
platform of its own. After nearly two months in the wild, some of the
marketers who jumped on board to use it first are speaking out.
What they're saying is not entirely surprising: Promoted Tweets are wonderful.
Google announced yesterday that it is "retiring" its Google Advertising
Professionals program and that a new one, the Google AdWords Certification program, will be taking its place.
The good news: the previous $1,000 minimum 90-day ad spend required has been eliminated for
individuals who would like to participate, and the minimum 90-day ad
spend for agencies has been reduced to $10,000 from $100,000. That
means that more individuals and agencies will have the opportunity to