A new m-commerce benchmark study rates the ASOS mobile website, which we reviewed last year, as the best among those of 16 UK retailers.
This is the verdict of eDigital Research's latest mCommerce Benchmark study, which uses mystery shopper surveys to assess the customer experience for websites viewed on smartphones.
Fashion retailer ASOS launched a mobile site recently, just in time for the Christmas shopping season.
Like M&S and John Lewis, ASOS has opted for a site rather than an app to broaden its reach on mobile, and in response to the number of visits and orders from mobile users.
To coincide with the release of our Product Pages Best Practice Guide, I've been looking around for examples of excellent pages from e-commerce sites.
Not every page in this list is perfect, but they all contain great examples of features that have been used to showcase and sell products, such as great use of video and imagery, presentation of product features, and user reviews.
The marked and continuing growth reported by online fashion retailers demonstrates the potential e-tailing holds in times when the high street is suffering.
The e-commerce industry body IMRG reports that online sales of clothing, shoes and accessories were up by 18% from Dec 2008 – 2009, and that fashion e-tailers were the leaders in the UK online market.
By taking the notion of online retailing one step further and going international, the opportunities for growth for the retailer are taken to a whole new level.
A new study of online retailers in the UK suggests that, thanks to the ability to offer a 'seamless and consistent' customer experience both online and offline, multichannel retailers have the edge over pure plays.
In the eDigital Research Benchmark study, which used mystery shoppers to look at 58 UK e-commerce sites, found that multichannel retailers dominate the top 20, with only three spots occupied by pure plays.
So why is this?
Just 26% of retailers in the UK have a Twitter account, and 24% a Facebook page, and most are not making the most of these, according to a new study.
The E-commerce Social Media Report from dotCommerce looks at the social media activities of 100 retailers in the UK, large and small, and finds room for improvement.
While the study does contain some useful stats on Facebook and blogging, I'm going to take a look at how retailers are using Twitter...
The link between retail and publishing has always been strong. A product promoted in print sells products that are available online or in store.
Thanks to online, the link is getting stronger, and now the lines are becoming blurred, as retailers become publishers and publishers begin to move into retail.
I've wondered for a while why some established retailers haven't been selling online, given the growth of e-commerce and the potential for extra revenues.
Gap is a prime example of this; despite having a successful e-commerce operation in the US, it has never transferred this to the UK, despite being a recognisable brand with a high street presence in the UK.
Tesco’s online fashion store is launching this autumn, and Venda has won the lucrative contract to become its e-commerce partner.
Tesco’s move into the world of online fashion comes after excellent recession-busting growth from the likes of ASOS, which the supermarket giant has squarely in its sights.
Initial reports suggested that the Tesco venture would focus on the retailer’s own-brand products, but it is thought that third party brands will be introduced next year.
With the continued growth of online shopping, and with new pureplay
retailers entering the market looking for new opportunities, I would
expect that the biggest players would be leading the way in terms of
With the upcoming Online Fashion 100 event in London that I'll be
attending, I have taken a look at some of the biggest players in the
fashion industry, both pureplay retailers and high street retailers.
was particularly interested to look at key areas of their online
customer experience to find out:
1) how well some of these brands are
are delivering intelligent and meaningful cross-sell and up-sells to
drive higher average order values, and...
2) which retailers are potentially
losing sales due to a lack of focus on the full customer experience,
right through to the end of the checkout process.