International SEO is a complex challenge for digital marketers due to the intricacies of local languages and customs.
Unfortunately it's not enough to assume that UK companies can expand into Latin America simply by translating their content into Spanish and Portuguese.
Luckily there are some free online tools available to make the task slightly simpler and automate some parts of the process.
Here at Econsultancy, we’ve covered the search engine Baidu on our blog before through one of our guest bloggers Eddie Choi.
With around 600 million internet users and an economy that despite the slowdown continues to strengthen, China represents a huge potential market for companies willing to invest there.
However, there are differences in best practice between search marketing in China and for the rest of the world. To cover that, we’ve just launched the Baidu Search Best Practice Guide in association with China Search International.
As a preview, here are four tips to whet your appetite…
One UK chippy has caused quite a stir among Chinese tourists. The owner Robert Savvides was baffled by the influx of Chinese people for a couple of years until he realised that the power of international SEO can aid many small UK businesses.
An interesting news feature emerged on the BBC News website last week.
It’s a quaint story about a sea-facing Brighton chippy enjoying an influx of Chinese diners...
What do censorship and surveillance programmes look for? What can this tell us about internet usage in China?
Can we contrast with the perceived surveillance state of the West? What are the implications for a company in the Chinese market?
Unsurprisingly, there are lots of questions still to be answered about the state of the internet in China.
First Monday has this month published a very interesting paper, presenting an analysis of data from a year and a half tracking the censorship and surveillance keyword lists of two instant messaging (IM) programs used in China.
I thought it would be useful to sum up what Crandall et al. found, so you don’t have to read the whole thing. Although this study looks at IM clients, there are certainly findings that can be extrapolated across public services, such as Baidu and Sina Weibo.
Taobao is China’s largest online shopping platform and today is its 10th birthday, so what better way to commemorate the occasion than an infographic?
According to the stats, in 2013 the Chinese are expected to spend more than £177 billion shopping online making it the world’s largest ecommerce market.
And despite the fact that internet penetration is just 40% in China, the country’s online population is still 242 million people.
For more information on this topic check out our Digital Market Landscape Report which focuses on the emerging market in China, or read our interview with Net Media Planet on how European businesses should approach paid search in the country.
The value of online transactions in China reached $190 billion in 2012 and the country is predicted to overtake the US as the world’s largest ecommerce market at some point this year.
So it’s no surprise that European businesses are eager to try and break into the marketplace.
As with any ecommerce market, search is a vital source of building brand awareness and attracting traffic in China. This means you have to optimise your site for Baidu which has around 83% market share.
Baidu recently signed a deal with CharmClick that gives the company exclusive rights as a resale agent in Europe, which subsequently partnered with Net Media Planet for Baidu ad sales in the UK and Ireland.
I can’t take too much credit for this latest blog post. It’s actually mainly down to my Channel Digital colleague Peter Graves and relates to his experiences with the internet during a recent trip to China.
I think it’s an interesting topic given the growth of the internet in China and the controversy that exists around the great firewall, the level of collaboration between Google and the general online landscape in that part of the world.
In particular, Pete was able to gain a hands on view of the actual internet browsing experience within China and how this compares with what we’ve become used to in the UK and indeed the majority of the “west”.
I’ll let Pete take up the story from here.
As of December 2011 there were more than 190m online shoppers in China, a massive 20% growth on the previous year.
Yet there is also huge untapped potential, as only 38% of the Chinese online population has actually used ecommerce.
This obviously makes it a very attractive marketplace for any online retailer, but there are a number of obstacles that have to be negotiated before a business can even consider selling online to Chinese consumers.
It’s a topic we investigated in more detail in our new ‘China: Digital Market Landscape Report’ as well as a blog post looking at the state of digital marketing and ecommerce in the country.
And to find out more about the challenges of setting up an ecommerce business in China, I spoke to eCommera’s director of insights services Debbie Bond...
Statistics published by CNNIC in June 2012 say that there are 538m internet users in mainland China. Among them, 428m use search engines, 273m take part in microblogs (Weibo), and 209m shop online.
Search, apparently, tops the list of most popular online activities in China, just as it does in Western countries.
What about social media in China though? Do search engines pick up the social signals as well? And how can marketers learn from that?
In this article, I will show you the answers together with all the examples that support them.
China has over 400m search engine users, which makes it a significant market for search marketing.
There are a world of articles about best practice for search marketing practice in China out there, but unfortunately, most of them are hypothesis and based on incomplete evidence.
In this article, I would like to share my insights with you built a recent exercise I undertook recently in Chinese keyword research.
Let’s see what I have learned...