Blogs and Blogging | Internet Marketing Blog

Using Twitter for customer service

Microblogging service Twitter is not only useful for online marketers, or to link to interesting blog posts; it can also be an effective customer service tool.

Rebecca on SEOmoz has provided an interesting case study describing how Comcast used Twitter to solve an issue for her; something other companies can potentially learn from.

by Graham Charlton 12 November 2008 09:30am 6 comments

Bit.ly: the rockstar URL shortening tool

One of my new favourite web tools is called bit.ly, a kickass URL shortener with a difference.

Essentially, bit.ly is, backed by the interesting folks at Betaworks, is a next-gen version of TinyURL, replete with some advanced features that you might find useful.

And where TinyURL has stood still, bit.ly has innovated...

by Chris Lake 07 November 2008 16:50pm 3 comments

An online PR wallchart for your viewing pleasure

Roger Warner at Content & Motion has devised a handy cut-out-and-keep wallchart to help define and explain online PR.

by Chris Lake 29 October 2008 13:41pm 0 comments

Gary Vaynerchuk on video, social media and Twitter

Gary Vaynerchuk is director of operations at Wine Library, a wine retailer, and is perhaps more widely known in internet marketing circles for his videos, where he primarily delivers insights into topics related to social media.

He is also the face behind Wine Library TV, the video-based wine tasting blog that has done much to help transform the Wine Library business into a $50m-a-year retailer, from $4m six years ago.

Gary is a blast...

by Chris Lake 28 October 2008 13:14pm 1 comment

Wired says bloggers should make like Calacanis and quit

Wired’s senior editor Paul Boutin has climbed aboard the 'blogging is dead' train, pointing to Jason Calacanis’ decision to quit blogging as a primary reason to bail out.

The article starts: “Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug.”

by Chris Lake 24 October 2008 15:10pm 9 comments

The Web Week in Review

Earnings season is in full swing and while there were a few pieces of "serious" news that I found interesting, it was a story of a virtual murder from Japan that took the cake.

by Drama 2.0 24 October 2008 09:15am 0 comments

Is Nokia guilty of SEO PR astroturfing / comment spamming?

Has Nokia bee n a victim of brand sabotage or agency heavy-handedness? Because something is very amiss in the way it is conducting its social media / SEO strategy.

by Michelle Goodall 21 October 2008 14:35pm 7 comments

Can Twitter make money?

Even as a hardened skeptic of the microblogging service Twitter, I cannot deny that it has built up a passionate if not mainstream userbase.

Putting aside the reasons why I personally think Twitter is a waste of time, the real problem for the site is that it doesn't yet have a business model.

by Drama 2.0 20 October 2008 09:15am 8 comments

Downturn! Ramp up your PR and marketing budgets!

I spotted a good post by PR Squared’s Todd Defren on the value of retaining a PR agency during an economic downturn.

Based on the principle that it is a wise move to invest in marketing activities during a recession, and picking up on some advice in Sequoia’s recent ‘RIP Good Times’ event, the post contains five key reasons why you need to be aggressive when it comes to your PR strategy.

by Chris Lake 15 October 2008 10:28am 1 comment

The blog that sold for $15m and the value of SEO

In all of the chaos that is the global economy, a story about the sale of a blog for $15m probably received less attention than it would have under different circumstances.

22 year-old Johns Wu started the Bankaholic blog in 2006 to help individuals obtain the best rates for bank savings products.

by Drama 2.0 14 October 2008 09:00am 2 comments