Posts tagged with 'Bollywood'
Nissan has unveiled a five minute Bollywood film that was created after a Facebook campaign to find 20 co-stars from across India.
Fans could upload videos of themselves dancing or attend live auditions at various shopping malls to win a role alongside Bollywood star Ranbir Kapoor.
More than 2,300 fans entered the contest with the top 100 selected by a Facebook vote before Kapoor decided on the final 20.
Nissan used social for its latest campaign as it wanted to “engage a young audience in a previously untapped market”.
Since launching the audtion process in October it has clocked up more than 500,000 ‘likes’ to become the number one automotive brand on Facebook in India.