Posts tagged with 'conversion rates'
OK so the idea of segmenting your customers and prospects isn't breaking news. What would make for some interesting headlines would be the percentage of businesses using segmentation effectively.
With this in mind, and with the continued increase in knowledge based content around social media and the importance to businesses being published online, I've taken a step back.
Verified by Visa, and other online verification schemes like MasterCard SecureCode, have been adopted by many online retailers in the UK, but do they cause customers to abandon sales?
Concern about the levels of online fraud has led to the introduction of these security measures, but have they seem to have been introduced without considering the effect on e-tailers, and some have found that conversion rates have been affected.
A study into the search traffic of some niche retailers in the UK finds that, while they are doing well for SEO for generic search traffic, these terms are not necessarily converting very well.
ScreenPages has been analysing the traffic to around 50 of its clients' websites, which mainly includes niche retailers and mail order companies, and has found that 25% of all traffic comes from generic organic search terms.