Posts tagged with 'Denny's'
How has one of the most traditional of US brands transferred its 'Always Open' approach to online?
Denny’s 2012 annual report stated its main aim is “to revitalise Denny’s image with our America’s Diner positioning.”
Through menu, service and environment initiatives Denny’s has sought to truly own its ‘Always Open’ mantra, by driving more hungry Americans to its restaurants through various in-restaurant promotions.
Has this franchise-based business with its roots firmly in the 24 hour roadside diner boom of the 1950s, managed to embrace the 'Always Open' aspect of the digital world, in order to drive further traffic into restaurants and revitalise its image?
If there's one thing integral to the success of any Twitter marketing campaign, it's this: know your company's Twitter handle.
That may seem like a simple task, but it eluded the person at Denny's who typed up menus that misdirected customers to a Taiwanese Twitter address. And while typos happen, there's a bigger issue for Denny's: no one noticed for four months.