We've covered the impending EU 'cookie law' a number of times on this blog, but we've yet to see many practical examples of implementation.
There are exceptions, such as the Information Commissioner's Office (ICO) website, which has to set an example (though even this isn't enough to comply), but most are being kept under wraps.
This is because online businesses are not going to add any interruptive messaging to their sites until the last possible moment, and perhaps not before they've seen what their rivals are doing about it.
I've been speaking to 4Ps Marketing CTO Matt Stannard, who has kindly provided these mock ups of how some popular sites could choose to comply with the EU directive.
(UPDATE, 18 April 2012: Our new report, The EU Cookie Law: A Guide to Compliance, explains the legislation as far as it affects UK online businesses, sets out some practical steps that you can take towards compliance, and includes examples of how websites can gain users’ consent for setting cookies. Do check it out.)
Google is reportedly one of a number of advertisers that have been bypassing Apple’s privacy settings to track the browsing habits of Safari users.
According to the Wall Street Journal (WSJ), code placed in display ads installed cookies in internet browsers without the user's permission.
Meriel Lenfestey is Director at Foolproof, and is currently working with financial clients on compliance with the EU cookie laws.
The EU cookie laws, and the potential effect they can have on online businesses, represents a major challenge. So how can they comply without harming the user experience and damaging their revenues?
I've been asking Meriel about what websites should be doing to prepare for the implementation of the cookie law, and how this will affect the user experience.
I’ve been on record a number of times saying that I think the EC Directives relating to cookies are fundamentally flawed. We could make a parallel with the current UK/EU Euro ‘situation’ but let’s not go there. In the UK the Information Commissioner’s Office (ICO) has a duty to enforce these directives and, as they say, “This isn’t going away. It’s the law.”
Yesterday the ICO released its updated guidance for UK website owners. You can download the PDF from the link in the news release.
Given the tough task of interpretation, guidance and enforcement that is the ICO’s duty, I have to say that I think this document is a valiant and comprehensive effort given the task and I’d commend them for this. I would urge you to read it for the full details. It is clearly written and quite practical.
Below are some of my initial thoughts on reading this latest guidance.
Manley is SEO Director at LBi, and he has been working with clients recently, preparing for the full implementation of the EU cookie directive.
This directive (here's the pdf if you have a few hours spare) was introduced in the name of privacy, but has serious implications for online businesses.
I've been asking Manley about what the directive will mean in practice for online businesses, and what they should be doing to prepare themselves...
It recently dawned on me that I seem to be waking each morning either petrified or inspired about the digital marketing industry.
I voiced this thought at a recent meet up of digital marketers and it seemed to resonate with other people too.
Every day there seems to be a new demon to contend with, Google changes its mind again, the EU tries to flex its muscles or the whole economy lurches further into crisis.
But alongside the fear, the changes and developments create new and exciting opportunities, so I’d like to share three ‘scary’ and three ‘enthusing’ things that have recently played their role in my Halloween nights.
Although businesses have an extra year to chew on it, barring a miracle, they'll eventually have to figure out what the updates to Regulation 6 of the UK's Privacy and Electronic
Communications Regulations 2003 mean and how to make sure they're adhered to.
Those updates, of course, require that users provide "consent" for the placement of a cookie on their machines.
Wondering how your business will address the new law that requires users
to opt in to cookies? There's good news: you can procrastinate.
That's because the ICO, perhaps facing the reality that the new law is
fatally flawed, has decided to give everyone amnesty (as the Telegraph
calls it) for violating the law over the course of the next year.
If the Information Commissioner's Office has its way, cookies will soon be a lot less tasty to website operators.
websites in Regulation 6 of the UK's Privacy and Electronic
Communications Regulations 2003 will be updated in to require that a
user "has given his or her consent" to the placement of a cookie in
accordance with a new European Directive.
Earlier this year, I wrote about an EU plan to require that internet users consent to cookies before they're placed on their computers. At the time, I called the plan "absurd".
Which must be precisely why the Council of the EU has approved a directive amending legislation to do just that. The announcement of this potentially horrendous action? Well-hidden in an 18 page Council press release.