You may have noticed that Google has started using data from Google+ in search results. For a user this is intriguing and potentially useful - it personalises your search experience.
For brands it begins to explain the benefit you can get from Google+, as well as showing how you should make the most of the opportunities that it offers.
Google+ may represent the biggest threat Facebook has ever faced since it launched more than half a decade ago. But is Google's new social network, which may be off to the fastest start ever for a social network, already buckling underneath the surface?
Despite the fact that Google may have finally built a social network capable of competing in the market, cracks are showing which raise doubts about Google+'s future prospects.
The third time might just be the charm for Google. After watching its first two social networking initiatives, Buzz and Wave, flop, it looks like the search giant may have a hit on its hands with Google+.
Not surprisingly, brands, many of which have learned to eagerly embrace new digital technologies, want to kick the tires on Google+ sooner than later.
Unless you’ve been living under a rock for the past week, you’ll be
aware of the huge buzz (no pun intended) surrounding Google+, the search
giant’s latest foray into the world of social networking.
Google learned some harsh lessons from the failure of Buzz and Wave, and
based on initial impressions it looks as though they’ve done a much
better job this time around.
The product is currently in limited beta, but Google’s policy of
initially inviting the social media ecosphere of bloggers, gurus and
assorted hangers-on is certainly paying some handsome PR dividends.
Across Twitter, LinkedIn, Quora (and yes, even Facebook), you’ll be
hearing the great and the good praising the new platform, telling us how
great it looks, how useful it is and generally flaunting their early
access like Wayne and Garth with a backstage pass.
If you’re on Google+ then hey, you must be an influencer right?
Is the third time the charm? Google is certainly hoping so following the beta launch of its latest attempt at building a social network, Google+.
And that hope may not be entirely misplaced. Many of those who have Google+ accounts have positive things to say about the search behemoth's social network.
Perhaps that's because Google has learned from its mistakes, or because it may have been heavily 'inspired' by Facebook.