Posts tagged with 'Google'
Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the
Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.
The French government has instructed Greenpeace to remove a webpage featuring a customised Google Map with details of the locations of Monsanto’s genetically-modified cornfields.
The ban, issued via a French court, flies in the face of EU law, which states that this sort of information should be made available to the public by governments.
Google’s decision to introduce an algorithmic element into its Adwords ‘Quality Score’
spell the end for sponsored keyword arbitrage and add further pressure to affiliates to clean-up their act?
Google has responded to calls for greater transparency on click fraud by introducing a new tool for Adwords users that displays "invalid clicks".
Google business product manager Shuman Ghosemajumder explains: "The metrics of 'invalid clicks' and 'invalid clicks rate' will show virtually all the invalid clicks affecting an account."
This should provide advertisers with an overview of how Google is dealing with clicks already identified as possibly fraudulent, aka 'invalid', though for many marketers this might not be enough.
Here's LOVEFiLM's Craig Sullivan's weekly digest of the key news affecting the digital media sector.
Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.
Click fraud remains a growing problem for search engines and online advertisers, according to a study by US-based consultancy Click Forensics.
The online advertising market seems to be on an inexorable path of steep growth.
No less an advertising authority than Sir Martin Sorrell, CEO of the advertising behemoth WPP, was yesterday reported as saying that he expects online advertising to double in a few years.
"About 15% of our business is internet, and this will be 30% in 10 years," he told the New York Sun.
Paul Graham, one of the founders of web incubator Y Combinator, says we’re not in a bubble, and he’s right. There’s way too much talk about this mythical bubble. It ain’t a bubble, folks.
However, I think Paul is wide of the mark on a number of his assertions made when interviewed by Ian Delaney, who is currently writing a book on Web 2.0. Paul says he has spotted “a social trend that will last”, namely: “the startup world will increasingly be ruled by technical people rather than business people”.
I’m amazed that a savvy investor would think that way. Paul is a hacker himself of course, and a successful entrepreneur to boot, so I could be wildly out on this one. It just seems… wrong… on… so… many… levels…
Wow, Google’s Quality Score is really starting to bite hard on some PPC budgets. I’ve just taken a call from Auctioning4U, a UK-based firm that helps people sell goods on eBay, and they are reporting that average click costs have risen by almost 2,000% in just one week.
Trevor Ginn, Head of Consulting at Auctioning4U, told me that one keyphrase has jumped in price from 12p to £2.75 in the last week.
In another example, the price went up from his default of 30p (which paid for an average Adwords position of 1.3) to £5.50. “Feel my pain,” he says, not without reason.
Naturally, Trevor is wounded and reeling, and puzzled as to what he’s done wrong. He’s not really done anything wrong. It is simply a case of Google shifting the goalposts.
Yup, this PPC hyperinflation is linked to Google’s newly-enhanced focus on ad quality. It could be a case of too much, too soon.