For our Content Marketing Survey Report, published in association with Outbrain, we asked over 1,300 members of the Econsultancy community for their views on content marketing.
While the dozens of charts and in-depth analysis provide an excellent foundation for understanding the state of content marketing, the real value came across in some of the qualitative responses provided.
One of the open-ended questions we asked was, “What single adjective or phrase would you use to describe the type of content which is most effective for marketing?”
Some of the most entertaining responses are provided below.
The second edition of Econsultancy’s Marketing Attribution Management Buyer’s Guide has just been published, highlighting the latest trends in an area which is proving its worth in an increasingly multichannel and data-driven world.
The buyer’s guide includes profiles of 23 vendors of attribution technology and services, from those with a heritage in web analytics, paid search, tag management and ad serving, to agencies and consultancies offering attribution modelling for their clients.
David Sasson is COO of content discovery solution Outbrain, the sponsor of the Content Marketing Survey Report being published by Econsultancy next week.
David, who will be on the panel for the research launch event in London next Wednesday, spoke to us about the growth of content marketing and what the company's platform can offer for publishers, advertisers and consumers.
Marketing campaign management is more complex now than at any time, with many in-house and external professionals coming together to create, develop and deliver.
However, this combination of expertise is often missing the key ingredient of Purposeful Collaboration.
With two thirds of adults now connected to at least one Social Media platform, its rise over the past few years has been staggering.
It’s hardly surprising therefore, that companies have followed consumers on to these social platforms in an attempt to engage with them and get noticed.
What is surprising however, is that some brands don’t seem to have put much thought into their social engagement strategy; they’re more about being social for social’s sake, rather than being social by design and really understanding what it is they want to achieve by connecting with existing and prospective customers via Social Media.
Today, I’m conducting an experiment to see if I can make an unknown book by a new author reach the Amazon Kindle Top 100.
I’ve asked all friends, colleagues, family and the digital marketing community to help me promote the digital version of my book, Free Stuff Everyday.
If it works, it’ll be further evidence that crowd sourced marketing can be a highly effective way to spread awareness of a product as well as gaining feedback and support from your community.
You can read more on my challenge and take part via the Koozai blog. But this got me thinking about some other great examples of crowdsourced marketing that you can use in your own campaigns, and that’s what I present for you today.
Last month I revealed stats from Elance that showed how the demand for online digital marketing freelancers has soared and so, this time round, I thought I’d look at how this has become a global trend with more and more companies looking to source freelancers from across Europe and further afield.
On Elance, the US is the largest user of human cloud outsourcing, but Europeans have really embraced this way of hiring digital marketing expertise in the last year.
The question of how to define marketing, especially in a technology organisation, as opposed to sales, remains one of my favorite questions.
The best answer I’ve heard was from a former SVP Marketing as SPSS, “As a company goes in to battle, marketing is like the bombers whereas sales are the infantry. Marketing bombs ahead and provides the air support to sales”.
I love this analogy and to take it a step further I believe the sooner you expect an activity to pay back the less likely it is to be true marketing as opposed to selling.
Being at the heart of two tech organisations I can now share six tips from my experience on how to become a marketing oriented technology company.
I hope you've put the tips from part one into practice; this is part two with my three final tips.
US internet retailers are more likely than their UK counterparts to target Brazilian and Chinese markets in the next year.
However, all agree that use of social media networks and website translations are fundamentally important tools for making progress into international e-commerce markets.
After attending two events, most recently the IRCE in Chicago, USA and the IRX in Birmingham, UK back in March, I found several crucial differences in the way that companies in the US and UK were approaching the various international retail markets.
“What is Marketing?” Mark Ritson asked me when I took his course at London Business School ten years ago.
Ironically, marketing has an image problem and dispelling these myths is the enabler to great marketing decisions.
Being at the heart of two tech organisations I can now share six tips from my experience on how to become a marketing oriented technology company. This will come in two parts with these three tips now to start you off...