InMobi has reported that impressions on its mobile ad network increased by 12% in Q1 compared to Q4 2011, up to 9.5bn in total.
Apple’s iOS maintained its dominance over Android and RIM OS with a 45.7% share of available impressions, though this was actually down 2.7% on last quarter.
Android now accounts for 26.1% of mobile ad impressions on the InMobi network, an increase of 4% on Q4.
Facebook, which is fast-headed towards a record-breaking IPO, is betting a lot on Sponsored Stories.
It's clearly counting on the paid ads, which appear in the news feed and perhaps most importantly, be displayed to mobile Facebook users, making them the company's first mobile ad unit ever.
A third of mobile users in the US find adverts that offer custom information based on their location useful, according to a new report from Nielsen.
The study also found that 26% are more likely to look at ads if they have an ‘interesting’ video included and 20% enjoy ads with interactive features.
Nielsen’s US Digital Consumer Report for Q3-Q4 2011 examines how the digital landscape is evolving by tracking various categories such as smartphone usage, connected TV and social networking.
Clothing retailer Gap delivered 2.5m mobile ad impressions in just over two weeks through a campaign that combined traditional display advertising with geo-fencing technology.
Display ads were placed at transport locations, including bus stops, in New York, San Francisco and Chicago.
Ad agency Titan then created a geo-fence around these, which served an ad through Zynga’s Words With Friends app that included a coupon for $10 off a $50 purchase.
In the run-up to its IPO, Facebook is pushing down on the gas pedal in an effort to bolster the advertising business from which it derives much of its revenue.
Yesterday, as expected, the world's largest social network announced its new ad offering, Premium on Facebook. Those ads give advertisers more options and an ability to make their ads more prominent, but the jury is out on whether users will simply find them annoying.
Facebook's upcoming IPO will likely go down as the richest technology IPO ever - but that doesn't mean that the company's continued success is guaranteed.
In fact, the world's largest social network may miss its Q1 revenue target.
When Steve Jobs unveiled iAd to the world, he promised an offering that
would revolutionise mobile advertising.
But delivering on that promise
has proven difficult for the technology company that has revolutionised
so much in the past decade.
In fact, the offering's future looks quite uncertain. So what's Apple to
do? Turn to one of your most-despised enemies, apparently.
The prediction that "mobile is going to be huge!" has been over-egged for nearly a decade, but the past several years have erased all doubt that may have existed about the truth of this statement.
In 2011 however, mobile "turned a corner", according to Google at least.
As internet-connected mobile devices find their way into the hands of more and more consumers, advertisers are increasingly focusing on the mobile channel.
Earlier this year, comScore found that the number of advertisers buying mobile inventory has grown 120% in two years.
Given the rise of mobile, it's no surprise that some are suggesting mobile could quickly become one of the most important channels for advertisers.
For instance, Razorfish's Mobile Practice Lead, Paul Gelb, has predicted that mobile will surpass the $130bn/year television advertising market -- and soon.
Mobile is potentially the holy grail of marketing. Billions of individuals around the world own a mobile phone, and for many, the mobile phone has become the most important, most frequently used communication tool.
With smartphone adoption soaring, marketers can increasingly reach mobile phone owners in compelling ways. But that doesn't mean mobile marketing is delivering ROI.