The majority of smartphone users are open to receiving marketing messages on their smartphones, but just 15% are open to offers from third party advertisers, according to stats.
According to Upstream's stats, Despite the variety of mobile marketing techniques available, it seems that SMS is still effective, with 75% of respondents preferring to receive offeres through this channel, compared with mobile internet (15%) and in-app ads (10%).
It really isn’t news that there has been a surge in the app economy globally. With the rise in the numbers of smartphones, marketer managers are scrambling to build an app for their brands, many without even figuring out their mobile web presence first.
And so far, marketers have treated mobile as a platform that serves to be a substitute to other existing platforms. Retail stores focus on creating a product catalogue, hotels let you make reservations, and so on. The emphasis has been, for the most part, on awareness and purchase.
Launch an iPhone app and you can definitely reach the tastemakers.
Launch an Android app, however, and you’ll ultimately be able to connect
with the masses. At least, that’s what new smartphone marketshare data
from technology research firm Canalys suggests.
Personalization vs. privacy. Behavioral targeting vs. big brother. When does it get creepy?
It's rare that I catch myself being a full-fledged
I'm not talking about the guy who has not spent the last 25 years in sales
marketing - the guy who has not spent studying and writing books and
about online marketing since 1993 - the guy who does not climb all over
random video to bask in the glory of the Old Spice Guy. But it happened
Together, we're creating better results from emerging digital tools by changing our expectation and practice of Web marketing itself.
I'm back with more details on improving sales, tomorrow, in three easy steps.
Ever wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers? If you want
better results from emerging digital tools it's time to change your expectations, and the way you practice web marketing.
Here's how to start improving results, tomorrow, in three easy steps.
Today I'll begin to reveal how service-focused businesses can move forward and realize tangible,
meaningful returns using social media & mobile marketing. Results like leads, sales and increased customer value that creates loyalty.
Here's how in two words: Build utility.
How are leading banks applying social media and mobile devices in ways that drive revenue and customer value? Spain's BBVA provides an excellent example of how this can be done.
Here's a look at how they're creating qualitative outcomes for customers and profits for themselves, and how you can too...
It's going to be the year of mobile...again. Sure, go ahead and yawn (or laugh). We've heard it all before, right? But smartphone adoption is through the roof, and cutting-edge technologies are gaining some real traction. So we caught up author and consultant Rank Mobile's Cindy Krum to help sort out some of mobile marketing's most recent acronyms, not to mention their viability.
After years and years of premature predictions of varying kinds about the mobile market, it's clear that mobile is starting to realize the potential just about everyone knew it had. From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple's App Store, mobile is legitimately big.
According to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, $119bn worth of goods and services will be purchased via a mobile phone.