Yesterday, Sugar Inc., an online publisher focused on women's media,
purchased FreshGuide, a group buying startup similar in nature to
According to Sugar Inc. CEO Brian Sugar, the purchase was a no-brainer for his media company:
"We believe the winning business model for next generation media
companies must include diverse revenue streams...we believe that
FreshGuide will provide local advertisers the ability to advertise to
Sugar's large audience in a high-quality and cost-effective manner."
The iPad has been talked about as a potential saviour by publishers eager to find new ways to monetise their content, and a number have already launched apps for the device.
However, while iPhone apps are useful to make the content more accessible on a small screen, is this really necessary when standard websites already work well and look good on the iPad?
I've listed some of the pros and cons of iPad apps for publishers. I'm sure there'll be more, so please let me know below...
When major advertisers and agencies are looking to buy media online,
they typically turn to companies like comScore and Nielsen for audience
measurement data. That makes these companies extremely important to
Unfortunately, smaller publishers and startups in most cases simply
can't afford to jump in bed with the comScores and Nielsens of the
world. That has created opportunity for upstart competitors like
Quantcast and Compete, which are aiming to away at their positions in
Facebook may increasingly be on the receiving end of criticism related
to its stance on privacy, but the world's largest social network is
still one of the top places to reach consumers online.
With more than 400m registered users globally, Facebook is the world's largest
social network, and publishers looking to stay connected with their
users and acquire new users have plenty of Facebook tools at their
disposal to do just that. Here are seven of them.
Despite the fact that paid content and premium services are back in
fashion today, a significant number of online publishers still rely
wholly or partially on advertising revenue.
Yet many of them shoot themselves in the foot by engaging in behavior
that limits their potential to generate ad revenue instead of boosting
According to the 2010 Display Advertising Study conducted by Advertiser Perceptions on behalf of Collective Media, the number of advertisers planning to increase their spend this year on site-specific ad buys is greater than the number planning to increase their spend on ad networks.
The study, which was based on interviews with 420 advertisers, found that nearly half of the advertisers interviewed planned to spend more money this year with "spending increases limited to vertical content and video sites". While ad networks are also set to be the recipients of greater spending, the number was closer to a third of respondents.
Yahoo has been forced to throw in the towel quite a few times over the years. From search to music to travel, getting out of markets may arguably be the one thing Yahoo still does well.
And the list of markets Yahoo gets out of continues to grow. Yahoo's latest shuttering: its AdSense-like ad network, Yahoo Publisher Network (YPN).
Ken Fisher, the founder and editor-in-chief of popular online tech
publisher Ars Technica has a message to readers who use ad blockers:
you're killing us.
In an effort to defeat ad blockers, last Friday Ars experimented with a technique
designed to prevent Ars readers with ad blockers from viewing Ars
content. According to Fisher, the experiment was a success
"technologically" but not surprisingly, a "mixed bag" socially.
Revenue starved publishers are getting excited about the iPad. Even before Apple's latest product had a name, magazine conglomerates were discussing their plans to deploy tablet-friendly versions of their publications on the device. This week, we're learning some of the details of Condé Nast's plans for the iPad.
And while it's great to see traditional publishers taking some initiative in a burgeoning digital space, there are more than a few reasons to think that many of them are jumping the gun at the chance to charge for content on a new device. Here are five.
Later today, Apple is expected to unveil what some believe may be its most important product ever: a tablet computing device.
The Apple tablet has been the subject of speculation for some time and in the lead up to Apple's media event today, the buzz has hit a fever pitch as just about everyone is talking about it. Obviously, the press and blogosphere will have plenty of information to
feast on later, but I think the buzz about the Apple tablet is in and
of itself worth examining. Why? I think it tells us something about...