Posts tagged with 'recession'
Companies with exposure to online advertising are entering 2009 facing a lot of uncertainty.
Will the global economic slowdown result in drastic cuts to online ad spend as some have predicted? Or will online hold up well as others have predicted?
Who said that funding wouldn't be available to startups in the downturn?
Balderton Capital, which was formerly Benchmark Europe, made $140mn
when portfolio company Bebo was sold to AOL and a small fortune when
another portfolio company, MySQL, was sold to Sun. Its other
investments have included Betfair, the UK's most popular betting
exchange, and Yingli Solar, a Chinese solar company that is now public.
Facing perhaps the toughest retail environment in decades,
multi-channel retailers in the United States turned to paid search in
the run up to the holiday shopping season in an effort to boost sales.
SearchIgnite, a search management provider, today reported that US
multi-channel retailers increased their spending on paid search by 12%
in Q4 2008 as compared to Q4 2007.
The seriousness of the economic downturn is now an undeniable reality, with the optimistic prediction that digital would be unaffected exposed as a false hope. With Britain facing the 'worst recession in living memory,' this will inevitably impact on consumer trends and behaviour.
As economic woes worsen, understanding how this affects customers becomes even more critical. Businesses
that have a deeper understanding of the relationship between the
economy and emerging patterns of consumer behaviour are far more likely
to emerge from the crisis unscathed.