Research | Internet Marketing Blog

SEO as effective as paid search, study says

WebSideStory has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.

The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.

by Richard Maven 25 September 2006 14:27pm 0 comments

EU plans are threat to new media firms, says Ofcom

Ofcom has warned that the EU’s proposed Audiovisual Media Services (AVMS) directive could force new media companies to relocate outside Europe.

The UK media regulator said research it had commissioned from RAND Europe showed the proposals could “significantly increase regulatory costs and uncertainty” for multimedia firms.

by Richard Maven 21 September 2006 09:25am 0 comments

Cookie deletion discrepancies take the biscuit

Vinny Lingham’s blog has carried some interesting research into cookie deletion – an area which has not been studied in depth but affects user privacy, as well as advertisers’ measurements and conversion rates.

The research will also be of great interest to affiliates who may not be getting the credit they deserve.

by Richard Maven 15 September 2006 10:22am 0 comments

Old media get act together on the web

Traditional media companies are increasing their share of online advertising budgets at the expense of big internet players such as Yahoo! and Google, according to research by New York-based private equity firm Veronis Suhler Stevenson (VSS).

by Richard Maven 14 September 2006 14:39pm 0 comments

Thoughts on d.Construct 2006 conference

If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.

by Gareth Knight 13 September 2006 10:28am 1 comment

User generated content becomes a hit in UK

The popularity of sites featuring user-generated content (UGC) has increased dramatically in the UK over the last year, according to research by comScore.

by Richard Maven 12 September 2006 10:27am 0 comments

Survey highlights sites' sway over music tastes

Recent moves by social networking sites into the digital music business have been backed by a new report.

The 2006 Digital Music Survey, carried out by Entertainment Media Research, shows the likes of Bebo and Myspace have a strong influence over the way listeners’ discover and purchase music online.

by Richard Maven 04 September 2006 14:51pm 0 comments

Tesco takes on Argos with home shopping service

Not content with 30% of the UK retail market and a huge lead in the online grocery sector, Tesco has announced an aggressive drive into home shopping for non-food products.

In what is seen as a major challenge to Argos, the retailer is preparing to launch an internet and catalogue service that will offer customers a range of 8,000 goods.

by Richard Maven 31 August 2006 15:12pm 4 comments

Tesco takes lead in online supermarket sector

Tesco is winning the online supermarket war in the UK, although Sainsbury’s internet customers spend more per order and incur lower delivery charges, according to a new study.

by Richard Maven 23 August 2006 11:58am 2 comments

Brits trust old media over new

The British public still consider traditional media brands to be far more trustworthy than blogs, according to a survey commissioned by interactive marketing company Telecom Express .

by Richard Maven 22 August 2006 11:54am 0 comments