Posts tagged with 'Shopping'
We are often asked about the fundamentals of e-commerce: how do you build an online retail store, what do customers need to see, what does Google look for, how can you increase conversion rates?
I have compiled a list of the 12 fundamentals that you can put in place to enhance an existing online store or plan a new one...
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by Chris Lake
18 July 2006 14:14pm
1 comment
There were three engaging presentations about the Future of Online Marketing at the Commission Junction University event for advertisers and publishers in London this week.
The message coming through loud and clear was that marketers need to wake up quickly to the shifting balance of power on the internet.
There is no escaping the fact that consumers will increasingly hold sway in the fast-changing digital environment.
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by Linus Gregoriadis
14 July 2006 10:09am
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Last week we reported that eBay has banned Google Checkout, something that is likely to backfire on the auction giant, which owns rival payment processor PayPal.
Silicon has today published a timely analysis of why eBay is more likely to suffer than Big G.
Meanwhile, I have been looking for the smoking gun that might force Google to retaliate, leading to the possible banning of eBay from its search results. Hard to imagine it could come to that, but who knows?
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by Chris Lake
11 July 2006 13:04pm
5 comments
Britons made £8.5 billion last year by trading goods online, according to a new survey. The research, by Orange Broadband, said UK citizens made an average of £341 in 2005 through auction sites such as eBay.
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by Chris Lake
10 July 2006 18:39pm
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Wow, what a week for customer services. First we had the now-infamous Vincent Ferrari call to AOL. Then we noticed a press release on E-consultancy that painted a bleak picture of online customer services among retail companies.
Vince wanted to cancel his account and having heard “the nightmare stories” decided to record his phone call to AOL Member Services. Some 21 frustrating minutes later he finally managed to achieve his goal… not entirely helpful.
International fame followed after the AOL tape went viral – the combination of Digg and the New York Times channelled 700,000 visitors to Vince’s site in rapid succession, forcing him to temporarily remove the recording (still offline).
If you didn’t hear it you can watch him being interviewed about his AOL experience on TV via YouTube – the interview has excerpts from the cancellation call. Too funny, unless you're an AOL executive...
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by Chris Lake
07 July 2006 18:29pm
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Bang bang, eBay has - rather unsurprisingly - shot down Google Checkout, preventing people from using it to pay for auction items, according to a post on AuctionBytes.
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by Chris Lake
06 July 2006 18:14pm
1 comment
The shopping comparison engine PriceRunner has this week launched a service which enables consumers to access pricing information from 118118 operators when they are out doing their shopping.
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by Linus Gregoriadis
05 July 2006 11:28am
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Many online retailers are failing to get the best possible returns from shopping comparison sites because of a failure to optimise this channel effectively, particularly in terms of the data feeds they are providing.
Help could be at hand however…
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by Linus Gregoriadis
30 June 2006 12:01pm
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