With the advent of Ikea introducing an augmented reality (AR) app to enhance its 2014 catalogue, we are starting to see a gradual shift in how retailers can use the power of digital to improve the customer experience.
It seems as if augmented reality is no longer just for enhancing advertising campaigns, there are now many more practical applications of the technology.
Here we’ll look at the Ikea AR app, and then a general round-up of other companies making great strides in the realm of augmented reality.
Only 10% of the brands in IMRG/Hitwise's list of top 100 online retailers has built a website specifically for tablet browsing, according to analysis by mobile marketing agency Somo.
The research also shows that while just over a quarter (26%) have an iPad app, less than 20% have created Android tablet apps.