Here are some of the most interesting digital marketing stats we've seen this week.
Stats include connected TVs, online customer satisfaction, mobile news publishers, Amazon's ad revenues and the boom in tablet use.
For more digital marketing stats, check out our Internet Statistics Compendium.
According to the PPA TAP Report, 55%of UK tablet owners have read a digital magazine on their tablet in the last three months.
So with magazine apps becoming an increasingly important part of a brand's digital content repertoire, how do you decide whether a magazine app is for you?
And once you know you want an app, what steps do you need to take to make it happen?
Here are five key points that will set you on the right path.
You’re probably growing tired of the phrase ‘responsive design’, but it isn’t one of those overly-hyped buzz phrases that you can ignore, and it’s not going to go away anytime soon.
The reality is that many sites – ours included – still need to figure out how to deliver a consistent user experience that adapts to devices with different screen sizes.
So, I thought I’d compile a few resources, and some lovely tools, to help you (and me) to go down the responsive design route.
A new report has revealed that not only do Australians read more news than their American and British counterparts but all three countries are spending less time interacting socially on their desktops.
Experian Marketing Services recently discovered that the proportion of online desktop time spent on social media has dropped across many countries, including Australia where usage fell to 24% in 2012, down from 27% the year prior.
The British Museum has released a decent app that showcases the current ‘Life and Death in Pompeii and Herculaneum’ exhibition.
Hopes are that people who can’t get to the museum will download the app and experience the exhibition at home.
I discuss the app (made by Apadmi) below in the context of the British Museum's digital stock.
Testing the market and getting experience with an exhibition app build is undoubtedly a smart move, and a tricky undertaking.
Despite the massive shift towards mobile commerce in recent years, surprisingly few retailers have managed to create successful, user-friendly iPad apps.
So it’s all the more impressive that Net-A-Porter has produced several high quality apps that cater perfectly for the iPad’s ‘lean back’ browsing experience.
This time last year it was reported that 15% of Net-A-Porter’s traffic came from mobile devices, a figure that had increased from 10% in just six months, which explains why the brand places such great emphasis on its mobile strategy.
The luxury retailer successfully blurs the lines between being a publisher and an ecommerce store, so its iPad apps include a huge amount of editorial and video content in order to entertain and inform customers while also edging them towards the checkout.
Welcome back. I hope you have been following my three-part blog series on tablet and mobile optimisation.
In the third and final part I will conclude my top four considerations for optimising on mobile and tablet devices. Enjoy!
Last year I analysed whether the industry claim that 2011 would be the 'year of the mobile (device)' was correct.
It seemed those clever industry commentators got it right on that occasion.
This year we've stepped it up a notch, got more specific and it's time to examine whether or not 2012 really was the 'year of the tablet'.
Mobile is changing our behaviour. And the message from a recent mobile marketing event, hosted by ORM London was, adapt to this change or be left behind.
The headline figures: who owns a smartphone (currently 54% of the UK), tablet (21% of the UK) and what they do on these devices (28% surf the net) changes from week to week. The latest in this rapid stream of stats is that more smartphone devices are being activated everyday worldwide than babies being born.
Mobile usage is big and it’s set to be even bigger. Twitter's latest report highlights how smartphone and tablet users are the most engaged consumers. Mobile users are 96% more likely to follow 11 or more brands and 58% more likely to recall seeing an ad on Twitter.
Google even predicts in three years mobile will overtake desktop as the most common way to go online – making mobile marketing more important.
In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the overarching mobile category is no longer relevant.
As such, businesses can’t rely on having a single mobile strategy to cover both devices. Tablet shoppers can expect to be treated to an excellent user experience that fits with the capabilities of their device.
It's a topic we've discussed in more detail in a post about the opportunities that tablets present for marketers, as well as highlighting 10 ecommerce sites that have catered to tablet users by embracing responsive design.
And in order to help sites deliver this experience, Mobify has come up with seven techniques for providing a tablet optimised user experience...