tips | Internet Marketing Blog

Three essential email marketing tips

Three essential email marketing tips Email is alive and kicking. Worldwide there are almost four times more email accounts (4.4bn) than the number of users on Facebook (1 bn) and Twitter (250m) users combined.

Email is also a more active medium than Facebook and Twitter, generating 8.3 times as much messages a day (45bn emails against 5,2bn Facebook updates/likes and 175m tweets a day), and that’s not counting spam emails.

Or to summarise: if you want to reach a large audience, email marketing is a valuable asset that cannot be ignored.

Here are three essential email marketing tips...

by Michael Linthorst 14 May 2013 09:46am 0 comments

Seven SEO tools to improve your online PR efficiency

Recently I’ve had the pleasure of training a number of PR agencies on how they can work Search Engine Optimisation into their service offerings.

It’s no secret that lots of SEO agencies and teams are trying to do the reverse at the same time.

While this merging of disciplines is no big surprise, something that I hadn’t anticipated is just how useful SEO tools can be for people carrying out online PR.

by Kelvin Newman 09 April 2013 10:40am 5 comments

29 useful Twitter tips for beginners

I blogged a while back offering five simple suggestions to optimise Tweets. As it went down well I thought it worthwhile expanding on this and giving my insight on growing a follower base and increasing engagement.

Twitter is a fantastic platform that allows you to interact with like-minded people. I've learnt a lot from fellow digital marketers on Twitter by joining conversations and reading their content.

Along the way I've picked up a fairly substantial set of tips, tricks and hints on how to make the most of Twitter and build your presence there.

Anyway, enough waffle, you came here wanting tips so let's get to it.

by Simon Hawtin 04 April 2013 15:16pm 5 comments

How should web analytics tools be used to measure paid search?

Web analytics is essential for measuring and optimising paid search campaigns, and being able to extract the rind kind of data to improve your campaigns.

This post, which includes some extracts from our new Paid Search Marketing (PPC) Best Practice Guide, looks at examples of how to use analytics to track PPC performance.

by Graham Charlton 13 March 2013 11:15am 2 comments

Nine simple tips for creating Twitter hashtags

The overenthusiastic use of hashtags is one of the most annoying aspects of Twitter, particularly when the hashtag in question is overused or just doesn’t make any sense (e.g. #justsayin).

But they are also a vital part of the mechanics of Twitter, so marketers need to be able to come up with a good hashtag if they want their social campaigns to have any impact.

The use of hashtags is something we've previously looked at in posts rounding up 2012's biggest social media fails and looking at Twitter's relationship with TV. You can also find out more in our Twitter for Business Best Practice Guide.

And to help marketers avoid breaking some of the cardinal sins of hashtagging etiquette, RadiumOne’s European MD Rupert Staines has put together a handy list of dos and don’ts.

So here’s what you need to know...

by David Moth 21 January 2013 12:13pm 7 comments

Content marketing and SEO: how will they evolve in the future?

Google's continuing moves to penalise marketers ‘chasing the algorithm’, and to reward those who produce useful and valuable content, is one of the principal reasons why content marketing has emerged as a hot topic over the past 18 months.

The majority of marketers surveyed in our Content Marketing Survey Report (produced in associated with Outbrain) agreed with the statement that “Content marketing is becoming its own discipline, like SEO or email marketing”.

The question remains to be seen as to how content marketing and SEO will change, integrate and evolve over time, with some predicting the demise of SEO and others insisting that it will remain as its own discipline.

To find out more, and following last week's post on the expert view on content marketing, we asked a selection of marketers how they "see the relationship between content marketing and SEO evolving over the next few months?” Their answers, some of which do conflict, are below…

by Andrew Warren-Payne 21 January 2013 10:42am 16 comments

Content marketing in 2013: what the experts think

Since the launch of our Content Marketing Survey Report, produced in association with Outbrain, the topic has continued to fuel discussion throughout the industry, as brands struggle for the attention of consumers and marketers find it ever more difficult to reach the top of the search engines.

As 2013 begins, we asked a series of marketers for their thoughts on where content marketing is going and what brands and publishers have been doing particularly well.

Their insights are below, along with some video shot by Outbrain at the launch of the Content Marketing Survey Report late last year.

by Andrew Warren-Payne 14 January 2013 11:28am 11 comments

10 tips for improving ecommerce checkouts

68% of shopping carts are abandoned, according to figures from Baynard, so how can retailers bring this number down?

Last week, we released our E-commerce Best Practice Compendium, which contains more than 170 tips on improving usability and conversions.

To accompany the report, I've already looked at site search and navigation and product pages, now it's the turn of the checkout process.

Here are ten ways to reduce checkout abandonment. There are many more, so please add your comments below...

by Graham Charlton 04 December 2012 12:39pm 13 comments

14 insightful adjectives that define great content marketing

Content marketing adjectives For our Content Marketing Survey Report, published in association with Outbrain, we asked over 1,300 members of the Econsultancy community for their views on content marketing.

While the dozens of charts and in-depth analysis provide an excellent foundation for understanding the state of content marketing, the real value came across in some of the qualitative responses provided.

One of the open-ended questions we asked was, “What single adjective or phrase would you use to describe the type of content which is most effective for marketing?”

Some of the most entertaining responses are provided below.

by Andrew Warren-Payne 15 November 2012 10:24am 6 comments