One of our big annual events is taking place in less than three weeks. It’s called The Future of Digital Marketing and promises to be a thought-provoking day out.
In advance of the event we thought it would be good to ask some of our tuned-in Twitter followers for their insight. The response was great, with more than 50 people chiming in with suggestions, from Arabic bazaars to eyeball scanning to the colour puce.
So here’s what Team Twitter thinks is in store for the coming months and years...
Econsultancy has recently been highlighting the many uses of Twitter, which is a customer service solution, a marketing platform, and a brand monitoring tool.
Now, new research from O2 has found that smaller businesses are quickly adopting this online medium.
SXSW is one of the key events in the digital world, when the great and the good descend on Austin for 5 days of panels, conversations and parties. This is my first trip to the event but according to SXSW old hands, this year is bigger than ever before (I can believe it, the list of talks is mind blowing).
Where should companies focus their SEO efforts? This question is front-of-mind for me at the moment since from March, I'm the tutor of the new advanced SEO training course from
It's also a good time to review this since I attended and spoke at
Search Engine Strategies (SES) in London last week, so it was interesting to
see which topics got the most attention, and SEO was certainly more popular
than paid search.
Measuring success from social media activity will continue to be a thorny issue for digital marketers in 2009, according to Econsultancy's recently published Online PR Trends Briefing
There is an ever-urgent need for companies to both acquire and retain online users, especially in today’s economic environment. Our new Usability and User Experience Trends Briefing highlights this, but which is best for achieving reliable results - internal or external testing?
The seriousness of the economic downturn is now an undeniable reality, with the optimistic prediction that digital would be unaffected exposed as a false hope. With Britain facing the 'worst recession in living memory,' this will inevitably impact on consumer trends and behaviour.
As economic woes worsen, understanding how this affects customers becomes even more critical. Businesses
that have a deeper understanding of the relationship between the
economy and emerging patterns of consumer behaviour are far more likely
to emerge from the crisis unscathed.