Posts tagged with 'video shares'
If online video shares translated to sales then the mobile landscape would look drastically different, but unfortunately for Nokia its phones haven’t proved to be as popular as its ads.
New research from Unruly shows that Microsoft’s most recent acquisition received 17% of all online video shares among smartphone brands, second only to Samsung which dominated with more than half (52%) of shares.
Apple came a lowly third with 9.4% closely followed by Sony (7%) and Blackberry (6.7%).
However Samsung’s impressive performance is thanks to the high number of videos it has launched over the years, so it’s potentially a case of quantity rather than quality.
Entertainment and FMCG brands dominated social video advertising in Q1, accounting for more than half (54%) of the total online ad shares.
Tech brands also performed well with 17% of total shares, but it proved to be a disappointing start to the year for the automotive sector (9%).
The data comes from the Unruly Analytics dashboard, which has tracked more than 329 billion video views across the social web.
FMCG video ad shares actually increased by a massive 78% compared to Q4 2012, attracting a quarter (25%) of the total online video shares in Q1 2013. Only the entertainment sector attracted more shares (29%).