Video | Internet Marketing Blog

Usability testing removes ego and opinion

While good user experience professionals may be able to 'guess' the best UX solution 60 to 70% of the time, it's not substitute for testing, according to Belron's eBusiness Manager Craig Sullivan.

In this video, Craig talks about his upcoming presentation at Econsultancy's JUMP event, and explains why user experience should be in the hands of the visitors and customers.

In a nutshell, decisions on design and creative should be based on cold hard facts and consumer behaviour...

by Graham Charlton 10 September 2012 12:04pm 3 comments

Six tips for great B2B videos

Thanks in large part to the popularity of video on the consumer internet, video has become a more important part of many companies' B2B content marketing strategies.

For obvious reasons, the process of creating an effective B2B video is a bit different than creating a B2C video, but that doesn't mean that it's an impossible undertaking.

by Patricio Robles 20 August 2012 15:57pm 6 comments

Real-time bidding meets multichannel in a data-driven world: new report

A key trend highlighted in our recently published Real-Time Bidding Buyer’s Guide is that media buyers working with RTB for their display campaigns are gradually translating these capabilities to other channels, such as mobile, video and social.

by Monica Savut 09 August 2012 14:12pm 2 comments

Ling Valentine at FODM 2012: Is there method in the madness? [video]

The star of last week's Future Of Digital Marketing (FODM) conference in London was undoubtedly Ling Valentine.

She had the audience in stitches several times during the presentation, but there were some valuable lessons from Ling's approach to e-commerce and especially customer experience.

The Ling's Cars website may look crazy, but there is definitely method behind the madness, as Ling explained in her presentation.

by Graham Charlton 20 June 2012 11:04am 10 comments

Q&A: MyPod Studios on brands creating online videos

Last week, we had a chance to talk to Jay Miletsky, CEO of MyPod Studios. Launched October 2010, MyPod Studios was created to provide an alternative to the current video networks with content curated by the MyPod team.

Miletsky shared with us his top tips on how brands should create video content on the web and how he would like to see online video advertising and how we deliver it to change.

by Heather Taylor 04 May 2012 20:00pm 4 comments

The five Cs of connected TV

When two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides.

While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage.

To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of.

These are what we call the five Cs of connected TV...

by Monica Savut 25 April 2012 10:44am 2 comments

How video marketing powers SEO

While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings.  

We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy.

by Jennifer Dunphy 12 April 2012 13:32pm 20 comments

Nivea for Men scores 3.25m YouTube views in digital football campaign

Nivea for Men has revealed impressive results for a digital campaign aimed at engaging male consumers and driving awareness of its sponsorship deal with the England football team.

‘The Great Football Experiment’ generated 3.25m YouTube views, added more than 1,000 subscribers to the Nivea YouTube channel, created over 51,000 Facebook ‘likes’ and drove 200,000 visits to the Nivea website.

As part of the campaign the brand sponsored a Sunday League team for a season and created a range of viral digital content that was shared across YouTube, Facebook, the brand’s website and a wide range of online publications.

by David Moth 11 April 2012 10:00am 0 comments

Q&A: Tourism Australia's Nick Baker on content creation and curation

Econsultancy recently launched its State of Digital Marketing in Australia report, which found that online marketing is rapidly becoming a priority for companies, although many are struggling with elements within this.

However, a number of organisations in the country have a well-established legacy of digital operations, arguably the most recognisable and prominent being Tourism Australia, the official Government agency which is responsible for both the international and domestic promotion of Australia as a travel destination.

Here, their executive general manager of consumer marketing, Nick Baker, explains the secrets of their success to date, as well as their plans for the future…

by Jake Hird 26 March 2012 00:30am 1 comment

Animation and games industries to get tax breaks in UK

As part of his budget speech last night, George Osborne unveiled a film industry-style tax break that will help to encourage creative development in the animation and games industries.

Aardman Animations was highlighted as an example of British excellence – and Osborne said that the Government intends to keep ‘Wallace and Gromit’ exactly where they are.

by Vikki Chowney 22 March 2012 10:33am 2 comments