Yahoo | Internet Marketing Blog

Hitwise: the web helps measure offline ads

Some new research from Hitwise has given an interesting insight into how an online component in media campaigns can be used to measure the effectiveness of offline ad spend.

by Richard Maven 28 September 2006 16:00pm 0 comments

Microsoft launches all-in-one ad solutions

Microsoft has struck a blow in its online ad war with Google with the launch of a set of services that firms can use to target consumers via PCs, game consoles, mobiles and PDAs.

Announced at Advertising Week, ‘Microsoft Digital Advertising Solutions’ brings the company’s ad products and services under a single umbrella, assisting firms that want to reach customers across different digital platforms at a time when media continues to fragment.

by Richard Maven 26 September 2006 11:57am 0 comments

Growth in online ad spending slows

Research firm eMarketer has forecast that growth in US online ad spending will slow slightly this year as due to weaker consumer spending and as the market matures.

A report by the firm predicted internet ad revenues would rise 26.8% to $15.9bn this year – a move that may calm some fears in the industry after Yahoo!’s warning sent shares tumbling last week.

by Richard Maven 26 September 2006 11:56am 1 comment

SEO as effective as paid search, study says

WebSideStory has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.

The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.

by Richard Maven 25 September 2006 14:27pm 0 comments

Publishers up stakes in battle with search engines

Newspaper and book publishers have announced a new tagging system which they hope will wrestle back control over content distribution from news aggregators and search engines.

The Automated Content Access Protocol (ACAP) technology, launched by the World Association of Newspapers (WAN) and various other groups, aims to calm publishers’ fears that they are getting a bad deal when their content is indexed online.

by Richard Maven 25 September 2006 14:26pm 0 comments

Yahoo! reportedly close to Facebook deal

Speculation is growing that Yahoo! is close to a $1bn deal for social networking site Facebook.

The Wall Street Journal reports that Facebook is in "serious discussions" to sell itself to the search engine and portal, following months of reported takeover bids from big media players.

by Richard Maven 22 September 2006 10:04am 0 comments

Yahoo! online ad warning sees shares tumble

Yahoo!'s CFO warned of a weakening in online advertising demand yesterday, causing jitters among investors in major US internet stocks.

by Richard Maven 20 September 2006 09:58am 0 comments

MSN exhibits great use of Ajax, good for the web

Over at Ajaxian yesterday, Michael Mahemoff gives a heads up on the latest Web 2.0 move by MSN, which sees them offer pretty much as yet unheard of Ajax driven user features for their image search.

It’s great, but it’s also gimmicky – KISS.

by Gareth Knight 18 September 2006 20:57pm 1 comment

Stakes raised in online checkout wars

It's still early days but things are definitely hotting up in the battle of the online checkouts.

by Linus Gregoriadis 14 September 2006 19:42pm 0 comments

Old media get act together on the web

Traditional media companies are increasing their share of online advertising budgets at the expense of big internet players such as Yahoo! and Google, according to research by New York-based private equity firm Veronis Suhler Stevenson (VSS).

by Richard Maven 14 September 2006 14:39pm 0 comments