Isn’t it funny how we’ve been hearing that ‘This Is The Year For Mobile’ every year since, oh, about 1863?
This seems to have been driven by hugely bullish forecasts from various analysts over the past decade, and the desire among investors to get this message out to market in order to Make Things Happen. Yet mobile marketing has never been the big story, for any number of reasons.
Web stats auditor comScore has introduced a new 'visits' metric to augment its 'page views' tracking after conceding its previous system unfairly represented Yahoo!
Yahoo! protested in December after comScore data placed it behind MySpace for pages viewed. Yahoo!'s increasing use of AJAX means users create fewer page views because tasks can be completed without reloading pages.
has pulled out of its $900m takeover bid for
after failing to gain the necessary level of support from the affiliate marketing group’s shareholders.
The internet group’s offer, made in January, relied on it gaining at least 90% of TradeDoubler’s equity, but was rejected by investors representing around 20% of the Swedish company’s capital. The approval deadline passed on March 14.
Microsoft has performed a clean-up of dodgy domains in the UK, taking action against several companies it says have earned illegal PPC revenues by registering URLs with misspelled variations of its brands.
ASOS CEO Nick Robertson has managed to offend the entire affiliate marketing community by describing some of them as "grubby little people in grubby studios".
Almost 50% of brand marketers will target social networking sites this year, a new
report by JupiterResearch
The group predicts that adoption of social marketing tactics will increasingly see brands competing for attention on sites like Myspace and Bebo.
the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.
The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.
After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush.
Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.
Yahoo!'s new Panama advertising platform is showing some early signs of improved click-through rates, according to figures from SearchIgnite.
The search company reported that CTR had improved since the launch of the system, while cost per click had remained constant. Since Q406, average CTR on Yahoo! has risen from 2% to 2.5% among SearchIgnite's clients.
Growing internet usage will boost global internet advertising revenue to $81.1bn (£41.9bn) by 2011, according to new research from Piper Jaffray & Co.
The figure is more optimistic than a report by PricewaterhouseCoopers last year, which predicted that internet ad revenue would reach $51.6bn in 2010, based on an annual growth rate of 18.1%. Piper Jaffray's report predicts growth of 21%.