Press releases. Love 'em or hate 'em, entrepreneurs and companies spend large sums of money sending them out every year. Some have to because they're publicly-traded and
others do so because they believe that a press release is a crucial
part of 'spreading the word' about their products and services.
If I had $100 for every entrepreneur I've met who expected a press
release to do big things for his or her new business, I'd probably own
my own bank in Antigua.
Print publishers are perfectly positioned to make the most out of the
digital publishing revolution. So why have so many legacy media
companies struggled to maximise the opportunities that digital offers?
Arianna Huffington, founder of The Huffington Post, is a poster child for 'new media'. But a poster child does not an expert make.
On stage at AllThingsDigital's D7 conference, she made one of the most ill-informed comments I've heard in a while: subscriptions are only a good idea for porn sites.
Like so many others, you've decided to revisit your business model and paid content looks awfully good at the moment. Running an online subscription service can be very rewarding, but it's tough.
One of the challenges posed by a paywall is the paywall's impact on SEO. Since content is restricted to subscribers, Google can't spider your content. What can you do about this?
Widgets have become pretty much ubiquitous on the web. Plenty of companies are using widgets as a low-cost distribution strategy: they offer their tools and services in a form that enables users to embed those tools and services into their own websites.
Now Google is getting into the act. It wants to widgetize your blog and website with its products and has launched Google Web Elements to do just that.
Monetizing viewership is a recurring problem online. But companies need to be prepared for spikes in popularity, whether they expect them or not.
Case in point: Susan Boyle's now infamous rendition of "I Dreamed a Dream." Susan may be bounding ahead in the competition for "Britain's Got Talent," but she's not making the show's parent company ITV any money online. YouTube videos of the singing sensation still don't have ads in the U.S. Because ITV hasn't figured out where to put the money earned on YouTube, the network is wasting 1000s of views a day.
When you delete a photo that you had uploaded to a social network, what happens?
You might expect that it's deleted. After all, why would Facebook, for instance, want to store that old photo of you and Aunt Hilda any longer than it has to? Even you don't want that photo.
Social media is very popular these days. But is it effective at bringing in revenue? Yes. This week, Josh Bernoff spoke at IAB's Social Media Conference to show how not only can social efforts increase sales, they can do so more effectively than traditional advertising.
Hulu has fast become one of the internet's top destinations for professional video content. With free high-def programming from the likes of NBC, FOX, Comedy Central and many others, it's not hard to see why.
There's only one problem: it's only available in the United States.
Tom Cohn is an online advertising legal eagle. During a 17 year stint with the FTC, he was regional director for the Northeast region in the marketing practices division. He's also worked as a legal advisor to the director of the Bureau of Consumer Protection.
Currently, Cohn is with Venable LLP's New York office, where along with legally representing clients, he also advises them on legal and practical aspects of FTC and industry regulatory compliance. His clients include some of the major players in digital advertising as well as industry trade organizations including the IAB, AAAA, AAF, and the DMA.
We caught up with Tom to ask what he sees as the burning legal issues in online advertising today. Number one on his list? The still-in-progress FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising.