MySpace has unveiled ‘MyAds’ to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.
The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?
As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn’t work in Google Chrome).
There was an interesting post yesterday on TechCrunch about the use of Google Trends to drive editorial.
Apparently, a number of publishers are leveraging the data from Google Trends to find hot keyword trends, and taking advantage of the blazing speed at which Google spiders new content on blogs and content sites to produce content catered specifically to those hot keywords.
It seems fair to say that we can now start using the term ‘recession’ openly, without being called pessimists. The question is: what are you going to do about it?
To find out, you only need to figure out whether you are going to be an ostrich, or an owl.
You’ve probably already guessed where I’m going with this one…
is a fast-growing etailer of contact lenses that was founded late last year.
The company aims to target consumers who buy their lenses online and go to their opticians for professional care - a trend that is apparently less prevalent in the UK than other countries, such as the US and Sweden.
We asked director Mitesh Patel how he is looking to change that, as well as where he sees the brand going.
Home pages for high street retailers may initially come across as similar, but their actual performance differs strongly due to the design of the navigation menus.
According to some, Google's new browser, Chrome, is not only a threat to Internet Explorer and Firefox, but also a threat to operating systems; including, of course, Microsoft Windows.
But what do the numbers say thus far?
Lou Rosenfeld is the founder of Rosenfeld Media, a publishing house focused on user experience design, and the co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006).
He also co-founded the Information Architecture Institute and UXnet, the User Experience Network, and as an information architecture consultant, has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find.
Here, we asked Lou a few questions about site search analytics (SSA) – it’s importance in site design and development, and how it is being used by different types of businesses online.
Over the course of the last couple of weeks, we have been on the lookout for new bits of furniture for the living room, which has involved the internet as the primary resource during this research period.
This has also exposed me to a wide range of online marketing tactics, and a very wide range of websites from the good, to the unusable to the just plain bad.
It is, however, the lack of unity that has been one of the main features of many of the strategies.
In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites.
Whilst the economic downturn is unlikely to result in any decline in online volume, we are already starting to see online business growth start to slow slightly, as consumers tighten their belts in the face of escalating food and fuel bills, as well as rising borrowing costs.
Does the internet industry need yet another awards night? After three years of debating this question we've decided that there's a bit of a gap in the market. And this is why we’ve just announced the launch of our Innovation Awards.
Entries are now open for those clients, agencies and suppliers that have been involved in innovative web projects and technologies during the past year. There are 15 categories to choose from.
Judging will be determined by E-consultancy's analysts and a panel of industry experts including Apple, Google, Dyson, BBC, Orange and innocent drinks.
The awards will be announced and presented at London's glitzy Park Lane Hotel on 2nd December.