Property search engine
has landed a second round of financing from web investment fund
The move will see Hugo Burge, Howzat’s co-founder and vice chairman of price comparison site Cheapflights, joining Zoomf’s board.
Have you bothered to register a personalised URL for your company on Myspace? If not, you’re not on your own.
Major brands such as McDonalds, Cingular, Nike and Pepsi – as well as Myspace itself – appear to have been too slow after the site allowed users to create their own extensions to Myspace.com.
Lots and lots of people use Google AdWords, and have more recently layered Google Analytics over the top. But the search giant has confused these users by re-defining a well-defined business metric: 'ROI'.
This has led to confusion within companies - and at worst, caused Google AdWords users to think their campaigns are more profitable than they are, and thus pump more money into Google while decreasing their own business' profitability.
So has Google 'done evil' this time?
Congratulations to Vinny Lingham and the team at incuBeta, the Cape Town-based internet marketing group, which has secured a £1.75m investment from HBD Venture Capital.
European mobile phone networks could start their own mobile search service as they consider how to increase revenue from search advertising, according to a report.
The companies will use the 3GSM World Congress, the world's largest mobile industry exhibition and conference, in Barcelona next week to consider a joint initiative aimed at replacing lost revenue from falling access costs with that from on-the-move ads.
According to figures from US-based firm ClickForensics, click fraud is continuing to rise, reaching 14.2% in the last quarter of 2006, the highest level all year.
Q4 numbers from the Click Fraud Index suggest that the overall industry average click fraud rate was 14.2%, compared with 13.8% for the third quarter, 14.1% for the second and 13.7% for the first.
Glossaries, FAQs, and ‘about us’ and ‘contact us’ pages are often overlooked when it comes to SEO visibility and conversion.
So Matt McGee at Search Engine Guide has compiled some tips about how best to realise the revenue-generating potential of these pages.
US advertisers aim to up their online ad spend by 18% this year, and the bulk will go toward search engine advertising, according to a new report.
Data from Outsell shows online will outstrip a general 5.8% growth in ad spending across all media in 2007 - what it called a "major milestone" for the web.
Alan Eustace, a Google VP of search engineering, announced last year that there are now over
200 signals that Google uses to determine document relevance
for a searcher. Unfortunately, he didn’t go on to explain them all… :)
With this number of factors and constantly updating algorithms, it’s tricky when I want to explain to a site owner when training or consulting which really matter. So here are five laws of effective SEO I have defined to assess strategic focus on SEO - hopefully it's easier to remember five laws than 200!
Google has made some alterations to its algorithm in order to reduce the effect of 'Google bombing'. This means that a search for 'miserable failure' will no longer lead to President Bush's homepage at The White House.
However, the change has not dealt with all these Google bombs. For instance, a search for 'French military victories' on Google will still return spoof pages for the first three results.