For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and
are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.
So I was interested to read which terms were the most searched for on Google in 2006...
Richard Anson is the CEO and co-founder of Reevoo, an aggregator of trusted reviews for technology etailers.
Through its Reevoomark service, the company incorporates reviews from confirmed purchasers of products into sites such as Comet and Jessops, earning money on a CPM basis. After recently securing Series-A funding, it is also developing its own site into a social shopping network, and looking to expand into other areas of retail.
We caught up with Richard earlier this month to ask him about the business case for teaming up with Reevoo...
Social network site Bebo has announced the appointment of Joanna Shields, former Managing Director of Strategic Partnerships for Google EMEA to grow its international business.
At Google, Joanna Shields managed the company’s syndication network in Europe, working on partnerships with media and telecoms companies. She was behind Google’s broadband partnership with BSkyB back in December.
Google looks set for another ad partnership with a social networking site – although this one's not on the same scale as the huge, £500m deal it struck with Myspace last year.
Bambi Francisco reports that the search giant has tied up an agreement with Friendster, one of the first social networking ventures, but one that has since fallen way behind the likes of Myspace and Bebo.
at Mashable reports that Myspace has blocked its members from another third-party service – this time
, an application that lets you see who has been visiting your Myspace profile and view them on an interactive map.
Developers will get the opportunity to create their own hosted versions of Second Life after its maker Linden Lab announced plans to take the 3D virtual world open-source.
The San Francisco company last night released a version of the software used to access the environment that can be modified by its users under a GNU Public Licence. This means the many SL denizens who have already tinkered with the client through scripts can now help keep SL popular if its population spikes from recent media adulation wane this year.
Yahoo! is buying web community service MyBlogLog for over $10m,
Launched in 2005 by Cloudspace, a group of five dispersed across the US, MyBlogLog allows users to carry a badge of themselves around the web that is added to sites for fellow browsers to see when they visit.
LinkedIn, the web network for professional reputations, has launched a new question-and-answer service for its registered business folk.
Following the successful Yahoo! Answers model, LinkedIn Answers allows users to post a question using their member identity and to share it with the whole community or just their closest contacts.
Brands creating a presence in Second Life will shortly be offered measurement tools to monitor the effectiveness of their in-world investments.
The Electric Sheep Company, a US-based agency which has developed Second Life properties for firms such as Reuters and Starwood Hotels, has started to distribute software that allows marketers to track footfall at their virtual sites.
Controversial blog seeding firm
has backed out of its purchase of
, just a week after announcing the deal.
The acquisition would have given the company an analytics platform to allow tracking of blog sites and its paid-for blog posts, as well as Performancing’s recruitment site, Performancing Exchange.