Digital Marketing Blog
Agency marketers believe that brands and marketing departments are guilty of playing it too safe, the consequence being that campaigns are weaker than they were two years ago.
This is the finding of a study by Blue Skies Marketing, which questioned 599 marketing, PR, creative design and account management professionals.
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by Graham Charlton
09 July 2007 15:11pm
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Wikipedia's audience continues to grow rapidly, with the collaborative encyclopedia having added around 20m monthly visitors over the past 12 months.
Figures from Nielsen/NetRatings show that Wikipedia had 46.8m unique visitors in May 2007, a 72% increase on June 2006. In addition, the site topped the news and information category every month this year.
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by Graham Charlton
09 July 2007 15:10pm
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The Foundation for Free Information Infrastructure (FFII), a software rights advocacy group, has offered a EUR 2,500 prize to whoever can devise the best campaign against Microsoft's attempts to seek standardisation for its Office file formats.
The FFII objects to the Redmond, Washington, software giant's attempts to gain International Standardisation Organisation (ISO) approval for its Office OpenXML file format.
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by Robert Andrews
09 July 2007 15:09pm
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Affiliate marketing complements and sometimes replaces other types of online and offline marketing as an important channel to
market. Last year, affiliates generated around £2.16bn in sales for UK-based merchants.
Companies can derive many benefits from an investment in affiliate marketing. Let’s take a look at a few…
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by Graham Charlton
09 July 2007 12:03pm
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The Telegraph's readers blogs seem to have been a success so far - just eight weeks after the launch of MyTelegraph, over 4,500 have started up their own blogs on the site.
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by Graham Charlton
06 July 2007 15:35pm
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Microsoft has responded to customer concerns and taken steps to deal with the many problems customers have been having with faulty Xbox 360 consoles.
The company has announced that it will be covering the costs of all repairs to the console, and has said that hardware failures will now be covered by a three-year warranty from the date of purchase.
We believe that the amount of noise in the blogosphere on this issue has to some degree forced Microsoft's hand.
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by Graham Charlton
06 July 2007 13:00pm
1 comment
Effective management of your web standards yields tangible results: it builds the brand, cuts costs, and optimises web operations.
Yet, most companies struggle to retain order online, and the penalties for poor management are high: damage to brand and reputation, loss of revenue, operating inefficiencies and risk of litigation.
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by Guest Author
06 July 2007 12:26pm
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People who research their electronics purchases on the internet spend 10% more in store than those who don't research online, according to a study by Yahoo and ChannelForce.
Yahoo and ChannelForce surveyed 1,100 US adults in electrical stores, and found that the majority of electronics buyers researched their purchases online before visting the store.
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by Graham Charlton
06 July 2007 12:17pm
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The growth in demand for email marketing continues to be a key trend in the market. We estimate that UK businesses spent £178m on email marketing during 2006 – an increase of 20% over 2005.
Companies can derive many benefits from an investment in email marketing. Let’s take a look at a few…
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by Graham Charlton
06 July 2007 12:17pm
1 comment
Startup Lala.com has abandoned its model of allowing users to listen to free streamed music through its website, only a month after it introduced the system.
Lala says the service is being withdrawn becuse its servers couldn't handle the number of users, though Lala needs more labels on board, and this may be behind the decision.
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by Graham Charlton
06 July 2007 11:25am
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