Digital Marketing Blog
With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.
But what tools, products or services are out there to help you track, analyse and report on all this activity?
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by Ashley Friedlein
30 January 2007 10:24am
8 comments
News Corporation
says it will have secured a controlling stake in mobile ringtone and animation provider
Jamba
by tomorrow.
The Rupert Murdoch empire has formed a joint venture with VeriSign, which bought Jamba for $270m in 2004.
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by Robert Andrews
30 January 2007 09:39am
0 comments
Mobile pay-per-click advertising intermediary AdMob has delivered 1bn ads to mobile devices in its first year, according to the company.
The firm, which numbers former ZagMe marketing director Russell Buckley as a managing director, launched in January 2006 as an equivalent of Google AdSense for mobile.
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by Robert Andrews
30 January 2007 09:01am
0 comments
A video purporting to show users how to become a tester for a forthcoming TV service to be launched by Google has split the web over claims it is a hoax.
A clip posted to YouTube by tech tutorial channel Infinite Solutions on Friday told viewers they could access high-quality US network TV shows as part of a private test by repeatedly logging in and out of Gmail.
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by Robert Andrews
30 January 2007 09:00am
0 comments
Google has made some alterations to its algorithm in order to reduce the effect of 'Google bombing'. This means that a search for 'miserable failure' will no longer lead to President Bush's homepage at The White House.
However, the change has not dealt with all these Google bombs. For instance, a search for 'French military victories' on Google will still return spoof pages for the first three results.
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by Graham Charlton
29 January 2007 18:36pm
0 comments
Microsoft chairman Bill Gates has predicted that growing uptake of online video content and broadband TV will revolutionise viewing habits within the next five years.
The ability of web-based TV services to offer users what they want to watch, when they want to watch it, rather than being slaves to TV schedules, will make all the difference, Gates told the World Economic Forum in Davos.
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by Graham Charlton
29 January 2007 14:07pm
0 comments
Congratulations to Ashley Norris and Chris Price over at Shiny Media, who have sealed an investment of $4.5m from Dan Wagner’s newly-launched venture capital fund.
Wagner’s first move at Bright Station Ventures was to take 50% of the 22-strong UK-based blog network, which claims 3m readers each month. It is good news for Shiny and also a healthy development for the European blog sector.
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by Chris Lake
29 January 2007 13:25pm
1 comment
Yell has announced a partnership with Oodle, a search engine for local classified adverts.
The new service will allow users to add their own classified ads onto Yell's site.
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by Graham Charlton
29 January 2007 13:11pm
0 comments
Business social network LinkedIn has raised $12.8m (£6.5m) in a third round of funding, led by Bessemer and the European Founders Fund.
The move brings the total invested in LinkedIn to more than $26m (£13.2m), and valued the company at $250m (£127m).
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by Graham Charlton
29 January 2007 10:46am
0 comments
Revenues from online creative content across Europe will reach €8.3 billion (£5.5 billion) by 2010, according to an EU study. The spread of broadband, mobile and the adoption of digital gadgets will drive the growth.
The research, titled 'Interactive Content and Convergence: Implications for the information Society' assessed the outlook for the online content market, identifying growth areas and potential 'roadblocks' for the market.
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by Graham Charlton
26 January 2007 17:30pm
0 comments
