Digital Marketing Blog

Le Web 3: Web 2.0 is overcrowded, says Index Ventures

Too many people are starting up Web 2.0 companies, according to the man who has funded the likes of Fon, Last.fm and Spot Runner.

Index Ventures UK partner Danny Rimer told the Le Web 3 conference here in Paris that there is room to innovate but because ideas are so easily replicated, creating an advantage is difficult.

by Robert Andrews 11 December 2006 12:20pm 0 comments

User Generated Content "Build it and they will come"

2006 has been a great year for 'web 2.0' with the continued rise of blogs, podcasts and social networks becoming more mainstream.

The rise of 'user generated content' has been seen by many companies, brands and marketers as a great opportunity to grow a site from nothing into a world beating website.

by Jamie Riddell 11 December 2006 11:34am 1 comment

Operative acquires Lemon Traffic

Congratulations to Matthew O’Riordan at Lemon Foundation, which has offloaded subsidiary Lemon Traffic to Operative, the online advertising operations firm.

by Chris Lake 11 December 2006 11:24am 0 comments

Google launches new phone sales strategy?

Surely Google, the denizen of word of mouth marketing and customer-centricity, hasn’t turned to cold calling to help it recruit clients?

Search Engine Roundtable has linked to a Webmaster World post that claims the web giant's Chicago office has been using automated calls to sell ads.

by Richard Maven 11 December 2006 10:38am 0 comments

Le Web 3: Web 2.0 stronger but vulnerable, Skype founder says

Skype founder Niklas Zennstrom has said the 'Web 2.0' phenomenon is built on more solid foundations than the first dotcom explosion - but a crash could be on the way.

Speaking to delegates at the Le Web 3 conference here in Paris today, Zennstrom said: "The big difference this time from six years ago is that we have the infrastructure built out now - in 2000, very few people had computers."

by Robert Andrews 11 December 2006 09:58am 1 comment

Why get more intelligent?

Marketers often ask me why they should want to get more intelligent if their current marketing channel is working? Unfortunately, if they continue to focus on the here and now, instead of looking to the future, they will be heading for trouble.

The rule, “if it ain't broke, don't fix it” doesn't work for marketers, even if they want it to.

by Bertie Stevenson 11 December 2006 09:09am 0 comments

Gambling sites face shirt sponsorship probe

As if online betting firms didn’t have enough to worry about, the Gambling Commission is now looking into whether they should be banned from football shirt sponsorship deals.

by Richard Maven 08 December 2006 17:28pm 0 comments

Podcast directory Pluggd raises $1.65m

Pluggd, a Seattle based startup, has raised $1.65m in funding from Intel and angel investors to help it start distributing its technology.

Pluggd is a podcast directory, but what makes it special is its ‘HearHere’ technology, which allows users to search within audio internet programming to find the segments they want.

by Graham Charlton 08 December 2006 10:33am 0 comments

Google begins radio ad trials

Google has continued its push into traditional media with a beta launch of its radio advertising system in the US.

The search giant said it had begun testing the Audio Ads service with 20 AdWords customers and over 700 radio stations, having reworked the technology of dMarc Broadcasting, the radio advertising company it bought almost a year ago.

by Richard Maven 08 December 2006 10:07am 0 comments

Channel 4 launches online VOD service

Channel 4 has today launched its online video on demand service, offering a wide range of programming for download up to 30 days after broadcast.

The line up of programmes on 4oD is impressive, with 128 TV shows available to download, from recent series like Shameless to classic episodes of Father Ted.

Films, including the magnificent Withnail And I, are also available, with more planned...

by Graham Charlton 07 December 2006 17:24pm 0 comments