Digital Marketing Blog
With the Christmas season coming up, Stefan Pollard at Email Labs has published some useful tips on how to make your emails stand out from the crowd.
Specifically, he's focused on the thorny issue of subject lines, and how to improve the odds that readers will open your mail.
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by Graham Charlton
14 November 2006 14:00pm
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Despite falling broadband prices, customers' satisfaction with their broadband service providers has fallen by 9% over the last year.
In a YouGov survey of more than 11,000 broadband customers, conducted for uSwitch, Orange and TalkTalk were both rated bottom for the services they offered, even though both launched ‘free broadband’ packages this year.
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by Graham Charlton
14 November 2006 13:39pm
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Following my presentation at last week’s ECMOD event on email marketing, I noticed that most home shopping and e-tail email marketing strategies centre around offering discounts or promotions.
This is despite the fact that one of the major benefits of email marketing is that it is measurable. You can use this information to learn and further refine your communications.
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by Henry Hyder-Smith
14 November 2006 13:34pm
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I’ve always been partial to a good-looking font, preferably sans serif. Stuart Brown over at Modern Life Is Rubbish has compiled a few typefaces for the Web 2.0 crowd.
He has selected the following fonts, each of which is used by a 2.0 company logo, but can you match the company to the font?
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by Chris Lake
14 November 2006 11:23am
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Affiliate Marketing will generate an estimated £2bn in UK online sales this year but it is amazing how little is actually known about the mysterious people involved in this sector.
Does the average afffiliate work full-time or part-time on their websites? How much do they typically earn in a year? What are the most popular sectors and what is the best way of getting converting traffic to their websites?
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by Linus Gregoriadis
14 November 2006 11:15am
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Reuters has given a boost to the blogosphere by investing in US-based aggregator Pluck and announcing plans to syndicate blog stories to its media clients.
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by Richard Maven
14 November 2006 09:23am
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The makers of lonelygirl15 – the fake teenage video diary which created a huge stir on YouTube this summer – have divulged plans to turn the venture into a real business.
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by Richard Maven
13 November 2006 16:26pm
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Majestic Wines, the bulk wine retailer, has announced an increase of 43% in online sales but expressed concern about an upcoming EU ruling on tax duty on alcohol purchases via the web.
In its interim results for the 26 weeks ended 26 September, the company made a pre-tax profit of £6.5 million, a rise of 17%. Online sales were responsible for 6.4% of its UK retail sales.
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by Graham Charlton
13 November 2006 15:06pm
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One of the biggest factors holding back consumers from doing their Christmas shopping online is concern about delivery times, according to a survey by shopping site GreasyPalm.co.uk.
The survey finds that concerns about delivery are likely to be hurting online sales this Christmas, with 55% of those surveyed citing delivery times as the major obstacle to doing their Christmas shopping online.
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by Graham Charlton
13 November 2006 14:13pm
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Speaking to journalists in Belgium last week, Bill Gates warned against the rush to new web-based software service, and compared this to the doomed 1990s internet bubble.
Google's deal to pay $1.65 billion in stock for YouTube, an online video company that has yet to turn a profit, has led some commentators to revive talk of an internet bubble.
We've always stopped short of calling it a bubble, for a number of reasons, but certain recent funding rounds are making us reconsider our stance...
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by Graham Charlton
13 November 2006 13:44pm
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