|Job Title||Director, Global eBusiness|
|Organisation||The Associated Press|
|Registered Since||2 Oct 2009|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Ecommerce, Multichannel Marketing, Strategy & Operations|
About MeSenior Global eBusiness, Product Marketing & Customer Experience Leader; Agent of Change
Record of revenue growth and operational excellence in Business Technology, Business Services, eCommerce, New Media, Disruptive Technologies & Business Model Innovation.
"Lead to Cash" Enterprise solution innovation, evangelism, launch, change management, and measurement, including: Marketing Automation, multichannel commerce, Salesforce.com CRM and SFA, back office Order Management and physical/digital fulfillment.
Unique ability to form and bridge Business Strategy to process and technology enablers.
Decisive, results-driven executive with a proven track record of building and leading high-growth teams and developing and executing successful marketing, sales and product strategies for world-class global organizations. Unique combination of Marketing, Sales, and Service management coupled with technical expertise. More than 15 years of product management, global marketing, customer relationship, and eBusiness experience. Popular speaker at Marketing, Customer Experience and eCommerce events.
Recognized and promoted for success in leadership of diverse, global teams of development, marketing, sales, finance, service, and operations professionals.
Specialties: Lead to Cash Business Technology
4P "Big M" Marketing
Mass Marketing -> Segment Marketing -> Behavioral Marketing
B2C & B2B, eBusiness, eMarketing
Content Management process & technology
New Media Product Development
Multi-channel Sales, Marketing, and Service
SFA, CRM, Salesforce.com, Marketing Automation, and Order Management
New & Social Media / Digital Marketing
Web and eBusiness Architecture
Back and Front Office Processes/Order to Cash
SaaS Evangelist and Agent of Change
PR and Analyst Relations
Partnerships, Alliances, and Outsourcing
Education and Qualifications
B.A. Liberal Arts, Gettysburg College, Gettysburg, PA USA 1985
MBA Marketing, Lubin Graduate School of Business, New York, USA 1990
20+ years Product & Services Marketing background - both B2C and B2B. Bridge the gap between technical and business teams; can report to CIO or CMO. Product Management, Branding, CRM, Direct Marketing & Channel Management expertise. eBusiness pioneer, having led the 1995 FedEx.com launch team as well as several other internal and external eBusiness initiatives.
Blog comments by Doug Topken
- Introducing the Modern Marketing Manifesto, 25 Apr 2013