|Job Title||eBusiness Strategy Manager|
|Organisation||Virgin Atlantic Airways|
|Member Since||23 Oct 2009|
|Areas of Expertise||E-commerce, Mobile, Search Marketing - Organic/Natural (SEO), Community Management, Web Design|
Email:Address: The Office, Manor Royal, Crawley, RH10 9NU, United Kingdom
Fergus has 20 years of experience in the airline world and the digital media/telecoms sector.
He is currently Acting Head of eBusiness and is responsible for sales, service and information via the www.virginatlantic.com web site and for mobile and social media programmes. Prior to that Fergus reported into Virgin Atlantic’s IT Director as the Head of IT Innovation, where he set up and managed the award winning IT Lite group who focus on agile application development e.g.. http://tinyurl.com/vaaitlite, http://tinyurl.com/vaaitliteBCS
Amongst many other initiatives in Virgin Atlantic, Fergus set up the first staff social sharing initiative across the Virgin Group and also set up an open innovation initiative to collaborate with customers to produce new services. http://www.nesta.org.uk/publications/guest_articles/assets/features/vjam
Fergus has also held senior roles in British Airways and headed up projects in BA’s Brands & Product Development department who created the market changing flat beds in business class. He was also was one of the founding members of “eBA”, BA’s dotcom start up in 2000 which later transformed into the BA.com revolution.
According to Google, Fergus was best friends with Prince William and went to University in St Andrews with him, and Fergus dated Kate Middleton first, thou she dumped him for the Prince. As we know, Google is always right but Fergus claims no recollection of this so he has successfully managed to erase that painful incident from his memory.
Education and Qualifications
BSc (hons) First Class
PhD Queens Belfast
Prince 2 foundation & practitioner
Member IET & CEng
Mobile ticketing patent