| Name | Philip McGuin |
|---|---|
| Job Title | Head of Insight |
| Organisation | Stickyeyes |
| Member Level | Platinum |
| Member Since | 11 Dec 2007 |
| Areas of Expertise | Affiliate Marketing, E-commerce, Social Media, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC) |
About Me
Commercially driven professional with experience in both B2B and B2C marketing. Experienced in both planning and deploying offline and online marketing solutions including Brand Management, Telemarketing, Advertising, Direct Mail, PR, Event Management, Search Marketing and Partner Marketing.
Core strengths
1. Data Mining & Modelling
2. Portfolio Score Carding
4. Attribution Analysis
5. Predictive Modelling
6. Web Analytics
7. Advanced excel and VBA
Core specialties:
1. Affiliate Marketing
2. Electronic Direct Mail
3. Paid Per Click,
4. Search Engine Optimization
5. Social Media
Strengths lie's in my ability to develop innovative data led marketing solutions and turn these into a sustainable sales pipeline, motivating others through clear creative thinking and enthusiasm for the task at hand, and the ability to balance strategic and medium term objectives against short term requirements.
Specialties
1. Search Engine Optimization
2. Website Architecture
3. Performance Based Online Marketing
4. Lead Generation
5. Paid Per Click Advertising
6. Affiliate Marketing
7. Online Media Buying
8. Electronic Direct Mail
9. E-Commerce Management
10. Web Development and Design
11. Accessibility Standards
12. Web Display Management
13. Social Media and Online PR
14. Lead Aggregation Portals
15. Building CPL/CPA, CPC, CPM, CPS Lead Generation models
16. Attribution Management
