simon andrews

Name	simon andrews
Job Title	founder
Organisation	addictive!
Member Level	Silver
Member Since	14 Nov 2001
Areas of Expertise	Mobile, Online Advertising, Strategy and Planning
Contact Details	Email: Telephone: 020 3479 8966

About Me

Simon has just launched addictive - the full service mobile agency - his 5th startup .

His first digital creative agency, in 1995, was a dismal failure – few marketers understood the internet then and even fewer cared.

The next three were more successful – Simon was one of three partners who launched what became Modem Media in Europe – growing a business from 6 people in one room in Soho to 250 people in London, Paris and Munich.

He then joined DLKW in 1999 at the time of their management buyout and built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture in 2005 which focused on emerging media such as mobile, social networks and newTV.

He joined MindShare in November 2006 where Global CSO Digital - focused on ensuring that key clients receive the best digital thinking - and doing. Simon was also highly involved in developing the talent, product and processes necessary to deliver this thinking and doing. This led to a key role in architecting the recent restructure that saw Mindshare embrace digital across all disciplines. He left Mindshare in June to launch Big Picture Mobile

Before going digital Simon was Media Planning Director of Young & Rubicam and Zenith Media, and then Account Planning Director of Ogilvy Direct.

Outside of work Simon trys to have his two sons Ethan and Isaac share his enthusiasm for obscure soul and jazz records and the increasingly obscure Leeds United.