|Company / Organisation Type||Other Supplier|
|Areas of Expertise||Web Analytics|
St. Cross St, 3rd Floor
|Date Established||29th June 2011|
comScore is a global leader in measuring the digital world and preferred source of digital business analytics. comScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing data, analytics and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, mobile, video and a broad variety of emerging forms of digital consumer behavior.
Two recent acquisitions, AdXpose and Nedstat, significantly expand comScore’s client offerings:
AdXpose, acquired in August 2011, provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns. Combined with comScore’s existing Campaign Essentials product, AdXpose will enable the development of game-changing metrics in online advertising measurement such as the Validated GRP; in other words, a measure of impressions that were legitimately delivered to a user, in the right context, within the right frequency range, to the desired target.
In 2010, Nedstat joined the comScore family to build Digital Analytix, the next generation web analytics solution for today’s complex digital environment. Digital Analytix is powered by proprietary Atomix™ technology which enables fast, flexible analysis across platforms including web, mobile, multimedia and social.
comScore products and services are used by more than 1,800 clients around the world including global leaders such as AOL, Baidu, BBC, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Microsoft, MediaCorp, Nestle, Starcom, Universal McCann, ViaMichelin and Yahoo!.
For more information, please visit www.comScore.com or follow @comScoreEMEA on Twitter.
Research featuring comScore
- Web Analytics Buyer's Guide 2012, 12 Dec 2011
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