|Company / Organisation Type||Other Supplier|
|Areas of Expertise||B2B Marketing, Multichannel Marketing|
|Industry Focus||Energy & Utilities, Financial Services, Service Businesses, Technology, Telecommunications|
|Private or Public?||Publicly Owned|
|Date Established||27th November 2012|
A Data Driven Business means using the best information from both inside and outside your organisation to develop, execute and measure your lead generation programmes. D&B can help by providing your best fit prospects, ensuring your customer database is accurate and complete and keeping your CRM system refreshed and duplicate free, using the world’s largest commercial database.
Businesses that sell to other businesses frequently face challenges in leveraging the power of data. The complexity of organisational structures, frequent changes in ownership and location, and key decision makers who are always on the move are just some of the challenges faced.
As world class data specialists, we passionately believe in the potential of the data-driven enterprise – one where every part of the business can leverage the power, efficiency and effectiveness of joined-up data. Your data is something only you have – it’s unique and if used effectively can provide intelligence no one else has.
But what does it mean for you as a marketer and why should you be starting the journey towards joined-up data? It means developing a deeper understanding of your customers and their preferred channels. It means your Marketing Automation system has leads that are never out of date, no matter how long your sales cycle is. It means a CRM system that is reliable and delivers ROI. And that’s just the start.
D&B’s portfolio includes UK & Global B2B Data, Data Management, Data as a Service (DaaS) CRM integration and Marketing Analytics solutions - powerful tools which can help you improve all aspects of marketing, from identifying new opportunities, increasing response rates and creating a dynamic customer view.
At the heart of D&B’s solutions is our world class data, including the world’s largest commercial database of over 200 million businesses in more than 220 countries. Every business within it is assigned a DUNS® number, a unique number which helps track businesses through their life.
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