|Subscription Level||Small Business|
|Company / Organisation Type||Freelance / Contractor|
|Areas of Expertise||Mobile, Multichannel Marketing, Online Advertising, Community Management, Strategy & Operations|
|Industry Focus||Financial Services, Publishing, Media & Entertainment, Service Businesses, Telecommunications, Travel & Leisure|
3 Jenners Close
|Number of Staff||1-5|
|Date Established||1st March 2006|
Elicit ...Call forth (emotions, feelings and responses) – Derive by reason
I've spent a quarter of a century providing accountable media solutions to clients whose business success or failure is dependent on accurate quantification of marketing & advertising performance.
A strategic planner with the ability to see "the big picture"... and a data planner who is not afraid to roll his sleeves up and get stuck into the dirty detail - A specialist in the generation and evaluation of response.
For the last 12 years, my focus has been on the integration of emerging media channels with traditional media. Understanding how search works in combination with on and offline media to deliver qualified web traffic has been fundamental to my approach.
Assimilation of the mobile internet within the communications mix will be a key factor in establishing competitive advantage between now and 2012.
Specialties:The range of services offered reflect my personal philosophy - let's call it Elicitation - which I define as:
"Initiating, developing and facilitating sustainable commercial interaction with identifiable individual consumers...profitably"
Services to advertisers, agencies and media owners may include:
*Data planning & customer segmentation
*Target audience definition
*Channel & Media mix optimisation
*Media performance evaluation
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