|Company / Organisation Type||Vendor / Technology Supplier|
|Areas of Expertise||Email Marketing, Multichannel Marketing, Online Advertising, Community Management, Web Analytics|
|Industry Focus||Energy & Utilities, Financial Services, Publishing, Media & Entertainment, Retail, Travel & Leisure|
80 Victoria Street
|Number of Staff||1001+|
|Private or Public?||Publicly Owned|
|Date Established||17th December 2008|
Experian Marketing Services provides powerful data and insight, together with the people and technology to act on it. In short, we help clients make better marketing decisions at the right time – taking complex problems and delivering simple solutions. Our in depth marketing expertise in the offline world means we also understand how digital can work with more traditional channels, across social, email, mobile and the web.
Data and Insight to grow your digital brand and customer base:
Our range of products and services helps marketers throughout the entire customer lifecycle – to identify their most valuable customers, to acquire these customers through the right channel, and to ensure companies are continually listening to their audience to maintain optimum and relevant engagement.
Our goal is to add tangible value, helping our clients make the right decisions where it matters most. We help companies grow their brand, customer base and overall financial performance, we work with agencies to improve campaign ROI and add value for their clients, and we partner with media owners to maximise the revenue potential of their inventory.
Digital Analytics: Get powerful insights from analysing your web analytics, ecommerce and customer data and enhancing it with ours.
Search Intelligence: Add competitive edge to your PPC and SEO strategy.
Social Media Marketing: Drive real, measurable value from social media.
Digital Communications: Maximise the impact and ROI of customer engagements across email, mobile and social media channels.
Audience Targeting: Reach accurately segmented and genuinely targeted audiences online.
---, - "Include:", - Barclays, - HMV, - Hilton International, - John Lewis Partnership, - KLM, - Primelocation.com, and - Waterstones
Reports featuring Experian Marketing Services
- Email Marketing Platforms Buyer's Guide 2012, 24 Jan 2012
- Email Marketing Platforms Buyer's Guide 2010, 27 Oct 2010
- Email Marketing Platforms Buyer's Guide 2009, 18 Sep 2009
- Email Marketing Platforms Buyer's Guide 2008, 19 Aug 2008
Supplier Showcases Experian Marketing Services has presented at
- Email Marketing Supplier Showcase, 5 Feb 2009
Events Experian Marketing Services has sponsored
- Digital Cream Sydney, 17 Oct 2013
- Digital Cream Melbourne, 23 May 2013
- Future of Digital Marketing 2012, 13 Jun 2012
- JUMP 2012 London, 10 Oct 2012
- The Future of Digital Marketing 2010, 16 Jun 2010
- JUMP 2010, 13 Oct 2010
- Online Marketing Masterclasses 2009, 18 Nov 2009
- The Future of Digital Marketing 2009, 17 Jun 2009
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