|Date||13th November 2013 (8:00am – 1:00pm)|
|Venue||The Grosvenor, London, United Kingdom|
|Duration||About 5 hours|
About the event
Aimed at those leading transformation within brands, our Digital Transformation event is designed to give you both insight into the trends and findings from our latest research, and the opportunity to discuss with your peers the issues that you’re facing.
The ongoing evolution of digital means that businesses are in a constant state of change in order to stay apace with the market, bringing a raft of pressures to those leading transformation.
This half day roundtable event will bring together 100+ Digital Transformation leaders and will focus on the key pillars of digital maturity: people, process and technology.
Insight and updates on our Digital Transformation research
Writer and digital consultant, Neil Perkin, will present the key findings and themes from Econsultancy's Digital Transformation research. We’ll demystify the challenges transformation leaders are facing and look at the key findings from this ongoing research.
The roundtable discussions will revolve around 3 key themes related to Digital Transformation: organisational team structures and skills, innovation and agility and gaining board level buy-in for digital initiatives.
Delegates will have the option of attending 2 of the tables which can be chosen once you've received confirmation of your place.
Join other brand-side heads of marketing and digital, c-suite and HR professionals in moderated roundtables to discuss:
Roundtable 1: Organisation team structures
•How do you structure? Centre of excellence vs hub and spoke
•What are the key trends in the organisation of digital capability?
•Insourcing vs outsourcing
•Upskilling and retaining your people
Roundtable 2: Innovation and agility
•Agile models (agile development, agile planning, agile creativity, etc)
•What are the optimum approaches for bringing greater agility to your business?
•How do you foster a culture that enables agility and innovation
•Organising for innovation (innovation labs, skunkworks projects, crowdsoucring)
Roundtable 3: Board level buy-in
•Who champions digital at board level?
•Balancing compliance and risk
•Identifying and managing competing business priorities and building a strong business case
8.00 - Registration, coffee and welcome breakfast
9.00 - Welcome and introduction by Ashley Friedlein
9.10 - Presentation by Chris Schaumann from Nokia
9.30 - Summary and key findings of our series of Digital Transformation research by Neil Perkin (the reports' author): Digital Team Structures, Agility & Innovation, Board Level Buy-In.
10.00 - Roundtable session 1
11.00 - Coffee and networking
11.20 - Roundtable session 2
12.20 - Closing remarks
12.30 onwards - Coffee and networking
Who should attend?
This event is aimed at senior level, strategic marketers and heads of function, as well as HR and L&D professionals with responsibility for digital teams. If you would like us to invite a senior colleague, please submit their details or call using the details provided.
Whether you’re going through transformation already and want to speak with others about their experiences, or have no idea where to begin, this event will be about sharing ideas, getting clarity and demystify how businesses continuously adapt as digital evolves.
This event is invite only, please request your place today and we'll be in touch.
Free - by invitation only
Please contact Rosie Adams on 02031 428 151 or email email@example.com