Building a Social Brand
Tejal Patel from Nokia will take you through how Nokia is evolving it’s social media strategy and ensuring it’s at the heart of its organization. She will take you through how Nokia is moving beyond fan acquisition and focusing on deeper engagement and driving commercial value.
Tejal will also share how Nokia is adapting internally to embrace social media and investing in an organizational structure that will enable it to thrive in an increasingly competitive industry.
About the speakers
Tejal Patel, Global Head of Social Commerce & Performance, Nokia
Tejal is the Global Head of Social Commerce & Performance at Nokia. She has worked in the digital space for over 13 years and has specialised in e-commerce marketing for over 10 years across a range of sectors, more recently in telecommunications. Tejal is using her commercial marketing experience to help Nokia drive more value from its social enterprise investments. She is passionate about the transparency & collaborative nature of social media as well as the commercial value it offers brands.