About Garth Moore
Garth Moore (@garthmoore) is US Digital Director for the ONE Campaign, the global grassroots advocacy and campaigning organization — founded by Bono-- that fights extreme poverty and preventable disease. Before joining ONE. Garth worked as the Internet Director at 1Sky, a climate advocacy campaign and as an online fundraising and social media consultant with Changing Our World. He began his nonprofit career as Online Communications Director for the ASPCA in New York before becoming a freelance consultant with Charity Dynamics and the ACLU. Garth has held advisory board positions with Convio and the Association of Fundraising Professionals. He has a BA in Journalism from the University of New Mexico and an MA in Communication from the Johns Hopkins University.
About SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
Spending all your time coordinating your agencies? Struggling to get your brand agency to think digitally? Stuck in an older campaign process rut? Fed up with your partners who won’t collaborate? Just not getting work that helps your bottom line?
You are not alone: Many marketing clients are retooling their agency ecosystems to get more out of their agency partners. They want better ideas and digitally-centric work that incorporates peer-based strategies and leverages the right social, mobile, and digital tools. They want their agencies organized to improve contribution and accountability to the bottom line. Straight from the front lines, this panel will feature three client/digital agency team duos sharing their specific success stories and the best practices that they’ve discovered.