About Jeff Allen
Jeff Allen has spent his career working in tech marketing, sales and product management roles. He is currently the Director of Product Marketing for Digital Analytics at Adobe. Prior to joining Adobe, he was VP of Marketing for AtTask, hyper-growth SaaS project management company. Prior to that, as VP of Marketing for another hot startup, Venafi, he helped establish the Enterprise Key and Certificate Management market and successfully positioned Venafi as the leading pure play vendor in the space (as recognized by Gartner as a Cool Vendor).
Prior to Venafi, Allen served in various marketing and product management roles in Novell’s Security, Identity and desktop Linux businesses; Excite@Home’s e-commerce and hosting businesses; and at semiconductor manufacturing automation software firm Auto-Soft (now part of Applied Materials). Allen began his technology career in sales, where he was a top producer for eleven consecutive quarters. He holds a Bachelor of Arts degree from Brigham Young University in Russian and Business.
When Allen isn’t working, he enjoys consumer electronics, off-roading and outdoor watersports with his family.
About 5 Ways to Elevate Your Game as a Marketer
Like it or not, "digital marketing" is evolving from being a type of marketing team, to being a core competency of all marketing teams. Whether you are on the digital team and you want to step up your game, or you are somewhere else in the organization and you don't want to get left behind, you need a strategy for success in this bold new world. This session will describe 5 things we have observed in the best digital marketing teams Adobe encounters that can help you chart your path to career success.
Get a 5-point check list of the major competencies you (and/or your team) should be developing.
Gain a better understanding of what moves the needle in digital
Learn how the explosion of Digital Marketing is influencing the way the rest of the marketing department operates.