Social Media Briefing - October 2007

This is a free 11-page briefing based on Econsultancy's 2007 roundtable about Social Media (registration required). The document contains the following: -) Trends in Social Media
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources and white papers Topics discussed included: -) What is new about social media?
-) How should brands engage?
-) Leveraging social networks
-) Social media as a search tactic Attendees included representatives from the following organisations: COI, Conchango, Epiphany Solutions, Immediate Future, Nixon McInnes, Orange, Post Office, RBI and Yahoo!.