Following are the reports and research we have on multichannel marketing. Some of the reports specifically address multi-channel marketing, others refer to multichannel and we've included those too. Let us know if you can't find what you're looking for on multichannel marketing and we might be able to point you in the right direction.
Marketing Automation Buyer's Guide 2013
The Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 22 leading vendors, the latest market trends and tips and pitfalls for buyers. The 163-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.
Digital Cream Shanghai 2012 Presentations
Three keynote presentations from Econsultancy's Digital Cream Shanghai 2012 event on 18th October 2012, where China's most senior client-side digital marketers gathered together to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compare these with like-minded peers.
Marketing Attribution Management Buyer's Guide 2013
The second edition of the Econsultancy Marketing Attribution Management Buyer’s Guide, which is relevant for a global audience, is an invaluable resource for client-side marketers and suppliers who want to understand this market and invest in attribution technology and services. This guide looks at market trends within this sector, with profiles of the leading marketing attribution vendors as well as advice for buyers looking for a technology and services provider.
The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney
Keynote presentation (45+ slides) by Linus Gregoriadis and Jake Hird, outlining their visions for the future of digital marketing in Australia. Presented at Econsultancy's Digital Cream, Sydney, on 23 October 2012.
The Future of Digital Marketing - Keynote Presentation by Ashley Friedlein, CEO, Econsultancy
PowerPoint presentation (36 slides) by Econsultancy CEO Ashley Friedlein outlining his vision for the Future of Digital Marketing. Presented at Econsultancy's Digital Cream event in Shanghai, China, on 18 October 2012.
JUMP 2012 Presentations
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 10th October 2012. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.
JUMP Magazine - Fall 2012
JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.
Digital Tribes III: Organization
Digital Tribes III is the last of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Marketing firms thrill at creating online communities but perhaps flounder at guiding their structure. In this report, Sauer borrows from Native American tribal practices to suggest ways marketers can organize online communities once they’ve formed.
Online Display: Growth, Complexity and Integration
This 35-slide display presentation, delivered at the OMMA Display conference in London in September 2012, looks at the complex display advertising ecosystem, real-time bidding, growth of social media advertising and integration of display with other channels.
The Multichannel Retail Survey
The Multichannel Retail Report 2012 is based on a survey of 1,000 consumers in the UK and 1,000 consumers in the US, carried out by Econsultancy using Toluna QuickSurveys, in August 2012. The report analyses key areas such as the demand for multichannel retail, the impact of online research on offline purchases, and the emergence of mobile as a retail channel. The results of the survey are compared, where relevant, to the results of a similar survey carried out by Econsultancy and Toluna in 2011.
